Feature - Genesis Shelter

mlt Creative - 25 year Timeline

MLT Creative makes the BtoB Top Agency List

it takes character to make it in marketing

This Week’s Word on the Street is:
COMMUNITY SERVICE

As a B2B Marketing professional, I believe the services our agency provides to our business clients can be applied effectively on behalf of charitable causes within our community. I know that when I look back over my career, it will be the work MLT Creative has done for charities like Genesis – A New Life, Positive Growth Boys Home, Heart-to-Hearts for Children’s Hospital and the Path Foundation that will mean the most to me.

We grow our business by helping our clients’ grow theirs, so it is a challenge to keep our pro-bono projects from sliding to the back burner. I think we have found the right balance between our paying clients and the volunteer work we do by following these guidelines:

1.) Treat charitable projects just as you do paying work. Assign a project manager, open a job number and schedule it in traffic with the same priority as other jobs.

2.) Be careful not to over commit. Focus on the one or two charities that you can manage within your regular workflow, and make a difference for them. You will become more familiar with their needs and be more effective with your efforts.

3.) Do great work for the charities you decide to help. It’s both satisfying and gratifying, because your staff will have made a positive difference working together as a team for a worthwhile cause.

I read once that some of the happiest people in retirement are nurses and fireman, because they can look back on their careers and know — without a doubt — that they made a positive difference. I want to have that same feeling of accomplishment when I retire, and I’d like the younger members of our staff to have it too.

Currently, MLT Creative is focused on helping Genesis – A New Life. They help homeless moms with newborn babies get healthcare, child care and job training as they work their way back to self-sufficiency. It is a rigorous and demanding program with a high degree of success for 15 years running, but they now have a serious lack of funding. Please visit their website at www.genesisshelter.com and consider making a donation. Thank you!

MLT Creative earns a position on the “BtoB’s Top Agencies of 2009” list

ATLANTA, GEORGIA – April 15, 2009 – MLT Creative, a business-to-business marketing and advertising agency, announced today that it has earned a coveted position on BtoB Magazine’s “Top Agencies of 2009” list. Appearing in the publication's April 6 issue, the annual list of 125 includes small, medium, large and technical B-to-B agencies from around the country. Read more...

MLT Creative actually garnered another mention in the very same issue of BtoB Magazine, for a story entitled, "A market out of thin air." The article discusses MLT's work with Airgas Specialty Products on the ReKlaim campaign, a large scale initiative geared toward the collecting, cleaning and reselling of R-22 refrigerant gas. MLT account executive Vann Morris was interviewed for the story, which you can find here.

It takes “character” to make it in marketing

This beloved maritime mascot was the brainchild of Jay Ward — creator of Rocky and Bullwinkle, Dudley Do-Right and George of the Jungle — and has been starring in his own series of animated AD-ventures since way back in 1963. Read more...