“Need A Lift?” Campaign summary

Finalist For MAX Award

Visual Tactics: Online Video on the Rise

MLT Creative is thrilled to announce the winner of our LAUNCH YOURSELF ANYWHERE Giveaway!

Congratulations to Ruth Blackstock, Marketing Director with AJC International Inc.

Ruth was awarded a $750 travel voucher.

Ruth, along with 300 other marketing professionals, participated in our “Need a Lift?” direct mail series. MLT Creative crafted this campaign to capitalize on the launch of our new website. A case study exemplifying best practices to a target audience of marketing professionals, the campaign also proves that we practice what we preach to our B-to-B clients.

To measure the response generated by this direct mail campaign, we developed a user name/password protected microsite, www.theidealaunchlab.com, to track our results.

The “Need a Lift?” direct mail series was a huge success that not only exceeded our every objective, but has also produced more than a dozen new client meetings, implementing active projects that have already generated double the investment.

If you would like to see the detailed results of this successful campaign, visit www.theidealaunchlab.com, download our campaign overview report – Need a Lift? Eight-Straight Strategic Direct Mail – or flip through our campaign e-zine, Ideas That Launch.

If you would like to hear more about this campaign, or how MLT Creative can make the most of your marketing budget, contact kpires@mltcreative.com.

Atlanta Ad Agency Named Finalist For MAX Award Thanks To ReKlaim Campaign

Atlanta-based B-to-B marketing firm MLT Creative has been named one of nine finalists for the 2009 MAX Awards, which honor innovation in the field of marketing. The company earned its spot thanks to the success of its ReKlaim campaign for Airgas, the country's largest distributor of industrial, medical and specialty gases and related equipment.

If you would like to hear more about this campaign, or how MLT Creative can make the most of your next campaign, contact vmorris@mltcreative.com. Read more...

Visual Tactics: Online Video on the Rise

Posted Wednesday, February 4, 2009

by Martine Hunter

A recent headline from eMarketer trumpeted Marketers Eye Online Video in 2009. Although it's no surprise that this particular visual medium is advancing and will be a more important part of our Internet-affected, instantly gratified lives on a regular basis, I'm curious about some of the associated details. Read more...