Vann Morris: Director of Buyer Behavior Studies

It's Science:
B2B Buying Behavior

In Vann Morris's weekly blog series, she discusses how social and behavioral research applies to B2B marketing, and ways to incorporate it into your own B2B marketing strategy to achieve effective results.

10 Tactics for Phenomenal B2B Webinar Success

As a B2B marketing professional, you realize that targeted and compelling webinars are an excellent marketing technique that can:

Allow an introduction to new prospects through meaningful thought leadership.
Provide a reason to proactively reach out to past prospects, subscribers, social media connections, and friends and allies.
Offer an ideal way to integrate inbound and outbound marketing tactics.

News Release: Award Honors Social Media Stand-Outs in B2B Marketing

It takes “character” to make it in marketing

Chiquita Banana
As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, D. Browne, creator of Hagar the Horrible. His potassium-powered pitchwoman hit the airwaves in 1944, crooning a signature tune penned by BBDO and sung by ‘40s vocalist Patti Clayton:

"I'm Chiquita banana and I've come to say
Bananas have to ripen in a certain way
When they are flecked with brown and have a golden hue
Bananas taste the best and are best for you.”