What you don't know about LinkedIn could be hurting your business.

LinkedIn is the world's most popular online platform for professionals, and yet merely 1 percent of users are taking advantage of all the site has to offer.

That's why Atlanta-based marketing firm MLT Creative (one of BtoB Magazine's Top 100 B2B Agencies two years in a row) is hosting "LinkedIn: Basic Best Practices for B2B Marketers," an open webinar featuring LinkedIn expert Viveka von Rosen, founder of Linked Into Business.

With this webinar, which will be held Wednesday, July 28 from 2-3 p.m., von Rosen aims to make a lot more LinkedIn users part of that 1 percent. Read more...

Benefit Concert Draws Coffee-Loving Crowd to Atlanta Ad Agency

Atlanta-based B2B marketing firm MLT Creative recently teamed up with Storyville Coffee Company to host an evening of live music, the profits from which went toward the fight against modern-day slavery and human trafficking.

MLT Creative held the concert on its campus of bungalow-style offices on the east side of Atlanta. The show was well-attended and guests were able to enjoy the music in an environment the agency has created for special events. Attendees were treated to the musical stylings of Jonathan Kingham and Ryan Shea Smith, two up-and-coming musicians from Seattle. Read more...

It takes “character” to make it in marketing

Sailor Jack
This member of MLT Creative's collection of vintage ad mascots is the seafaring spokesman for Cracker Jack, a classic caramel confection with a rich (and crunchy, and sticky) American history that dates back to 1893, at the first World's Fair in Chicago.

Cracker Jack's inherent portability made it a perfect stadium snack, and soon it became synonymous with a certain national pastime - especially during the seventh-inning stretch. Read more...

Did You Know?

The oldest chapter (Chicago) of the Business Marketing Association began as the Association of Industrial Advertisers in 1919.
Launched in 1916 as Class, BtoB magazine was also known as Industrial Marketing and Business Marketing.

These two venerable and stalwart organizations, which began at the dawning of our industrial age, have adapted their names to better reflect the true responsibilities and depth of today's business-to-business communicators.

The MLT Creative Campus

Our picturesque creative campus consists of a multi-studio system that extends across six street addresses. Each building is connected by a series of decks and stone pathways, and shrouded under the peaceful shade of a tree canopy.

Take a photographic tour of our campus.