A B2B QUICK STUDY WEBINAR
B2B Buyer Personas
Complete the form to access materials from this previously recorded webinar:
- Presentation deck
- On-demand webinar recording
- B2B Quick Study checklist
B2B marketing stategist Ardath Albee and MLT Creative's inbound marketing creative director, Martine Hunter, share how to build and use B2B buyer personas. In this quick 30-minute webinar, Ardath looks at this key element in B2B content marketing that will help you:
- Uncover your buyers' pain points and challenges
- Go beyond demographics and humanize your customers
- Use a uniform method for building an array of personas to support your messaging.