Cut It Out: 10 Useless Things to Cut From Your Marketing Efforts
Today’s marketers are overwhelmed. Digital marketing seems like it’s transforming at light speed, and each new technology makes marketers’ lives easier.
How to Use Social Media to Find New Leads
How is your social prospecting finding new leads for your B2B business?
With hundreds of millions of users, inbound marketers like yourself know it is essential to use social media as part of their marketing strategy to expand brand awareness, share content, engage with potential prospects, then deliver them to a sales team. There are over a billion potential nuggets of opportunity out for the savvy social prospector.
An Introduction to B2B Blogging
The facts speak for themselves. Marketing data clearly shows that B2B blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
The Case for Content Marketing
Content is an investment, with a long shelf life that creates organic search results. Concentrating on content marketing doesn’t mean abandoning SEO, and if it’s done right, it can help increase your ranking. Develop relevant content that tells your story while it works for and with your SEO strategy.
The B2B Social Media Tune-Up: How to Build Effective Social Media Accounts
By creating an interactive and entertaining social environment, your social media pages will drive engagement with your current and future customers.
Social media amplifies your content, your website and your brand. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, and leads for you. Social media has become a major part of consumer culture, and it is time for you to capitalize on it.
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing Campaign
Starting with producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
In this ebook, we will walk you through the process of running a holistic B2B marketing campaign and show you ways in which you can make each part of this campaign educational, helpful, timely, customized, consistent— in other words, lovable!
Making Connections with Your B2B LinkedIn Company Page
Over 225 million professionals are following more than 2.7 million companies on LinkedIn. Is your B2B Company Page making a good impression?
When professionals want to know more about your company, they look to your Company Page on LinkedIn. They follow you for new developments, to compare products and services, track business opportunities or seek new job openings. In short, your Company Page offers tools to bring your brand to life.
7 Keys to Enhance Your B2B Website
The main motivation behind website renovations should always be to improve the performance of your website.
Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.
How to Optimize Landing Pages
Simply put, an optimized landing page makes it easier for visitors to your website to take advantage of the offers you’re providing them. You will be guided through the process of how to build landing pages optimized for measuring, analyzing, and maximizing conversions
How to Create Relevant Marketing Content for B2B Marketing
Content is a key part of the foundation to becoming an effective B2B inbound marketer. Combine great content with SEO, social media, lead nurturing, measurement, and analysis to get the job done for your business!
The Complete Guide to Hiring an Inbound Agency
Agencies come in all shapes and sizes, with different specialties and talents. But there are core values and skill sets that make some better than others.
You’re short on the time and manpower needed to implement and execute key inbound tactics like blogging and social media. Fortunately, there are marketing agencies out there that specialize in the inbound methodology to help. But like any other agency partner, make sure this agency is as good as your internal teams and processes.
Inbound Marketing 101: 5 Keys to Generating Leads on Your Website
The internet has fundamentally changed the way in which people find, discover, share, shop and connect in B2B.
Content marketing tactics like blogging, social media, video and case studies are more cost effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results.
B2B Blogging: Basics, Best Practices and Blunders
Built for the complex sales cycle, blogs are becoming essential tools for B2B marketing. They can help you interact, engage and build an emotional connection with your prospects.
Note: This eBook is a collaboration between MLT Creative and Mark Schaefer of Schaefer Marketing Solutions. (1 of 2 in the series)