TOOLKIT: LinkedIn: Basic Best Practices for B2B Marketers

An in-depth review of how B2B marketers can leverage this powerful professional networking site.

• Create a first-rate profile for yourself and your company
• Build a quality network of connections
• LinkedIn must-have apps
• Do LinkedIn in 15-minutes a day

Listen to the collaboration of MLT Creative and Viveka von Rosen of Linked Into Business, as we outline step-by-step instructions that will help you get the most out of LinkedIn.

TOOLKIT: Twitter for B2B Marketing Results

An in-depth perspective on how B2B marketers can leverage Twitter as a part of their core marketing plan.

• Set up your Twitter for nurturing strangers into advocates
• Engage prospects at optimal points in your sales pipeline
• Enhance and empower existing marketing programs
• Create compelling content for Twitter

Listen to the collaboration between MLT Creative and Twitter marketing expert, Trey Pennington.

TOOLKIT: B2B Blogging

A program of business-to-business blogging, properly optimized and promoted, can create dialog and build communities that enhance your brands. Built for the complex sales cycle, blogs are becoming essential tools for business-to-business marketing that can help you interact, engage, and actually build an emotional connection with you prospects.

Listen to the collaboration of MLT Creative and Mark Schaefer of Schaefer Marketing Solutions.

WEBINAR: Increasing Return on Influence

Mark W. Schaefer shares how marketers can:

• Increase personal power and online influence.
• Identify your brand's niche influencers on the social web
• Leverage the powerful bloggers and tweeters to build brand awareness and buzz
• Complement traditional marketing efforts with advocate outreach

B2B QUICK STUDY WEBINAR: B2B Buyer Personas

B2B marketing stategist Ardath Albee and MLT Creative's inbound marketing creative director, Martine Hunter, share how to build and use B2B buyer personas.

• Uncover your buyers' pain points and challenges
• Go beyond demographics and humanize your customers
• Use a uniform method for building an array of personas to support your messaging.

B2B QUICK STUDY WEBINAR: LinkedIn: Mastering the Skills Function for B2B Marketing

LinkedIn expert Viveka von Rosen and MLT Creative's inbound marketing creative director, Martine Hunter, as we share the powerful new LinkedIn Skills function.

• Build a more powerful profile to increase your online visibility
• Position your staff as subject-matter experts in trending skill sets
• Create strategic partnerships using LinkedIn Skills to expand your network

CASE STUDY: The "Transformation" Campaign for Higher Education - NIIT

The MLT Creative team was charged with building an event program that generated high-value leads and extended the NIIT brand along the way. In the discovery process,MLT identified several superior NIIT thought-leadership resources worthy of marketing: white papers, case studies, and product demonstrations. And from a brand perspective, the comprehensive and transformative nature of NIIT solutions stood out as a real differentiator worth promoting.

CASE STUDY: "Put It In Play" Campaign for PorcelainECO - Unisource

The MLT Creative team was challenged to build an integrated program around the introduction of Unisource’s new “green” paper product, porcelainECO.

CASE STUDY: The 2011 B2B "Twitterer of The Year Awards" - @B2BTOTY

Our primary goal was to establish all a platform for the B2BTOTY Awards that would be easy to update and refresh, and would function as a good basis for the awards in future years. Ideally, this platform would allow us to measure results and make future decisions about growing the B2BTOTY Awards.

EBOOK: Inbound Marketing 101: Understand the 5 Keys to Lead Generation for Your B2B Website

The Internet has fundamentally transformed the way B2B buyers discover, share, connect and purchase. No longer do your customers wait for your call to present your product or service – they find you. Your website must utilize the proper tools – and use them well – in order to capture leads and start generating a return on our marketing investment.

Download the free B2B Inbound Marketing 101 eBook now and begin the journey toward improved lead generation.

EBOOK: Inbound Marketing 201: For B2B Marketers

Marketing methods have transformed for B2B marketer. Discover how to use content development, and inbound strategy and tactics to generate high-quality leads.

Download the free B2B Inbound Marketing 201 eBook now.

EBOOK: Make Connections with Your B2B LinkedIn Company Page

With over 100 million professionals following more than 1.9 million companies on LinkedIn, your LinkedIn Company Page represents a key opportunity to bring your brand to life and connect.

Download the free B2B eBook now and start connecting with your prospective customers on LinkedIn today.

EBOOK: Move to the Head of the Class with Website Redesign 101

Is it time to renovate your B2B website? Before you begin, learn the seven keys to enhancing and transforming your website into an inbound marketing machine that generates and converts qualified leads.

Download Website Redesign 101 for a primer on recreating your B2B website into an authoritative sales and marketing destination.

EBOOK: Drive Better Social Media Marketing with The B2B Social Media Tune-Up

More and more B2B businesses are using social media marketing to successfully promote content and thought leadership. And they’re getting found online, generating leads and driving sales like never before!

Download this eBook to help you better engage the social web – to drive traffic and generate leads on your B2B website.