The B2B Resource Center offers practical tools for you to download, reference and share. Be sure to bookmark this page and return often for new additions and updates to the B2B Resource Center.
The Seven Dangers of B2B Inbound Marketing
Inbound marketing isn’t for the faint of heart, The Seven Deadly Dangers of B2B Inbound Marketing will help you decide if you have the resources to commit to inbound marketing and will help you steer clear of common pitfalls that companies run into.
Even though the inbound waters can be rough, the treasure is immense. Last year, more than twice as many marketers cited inbound (45%) as their primary source of leads versus outbound (22%).
Cut It Out: 10 Useless Things to Cut From Your Marketing Efforts
Today’s B2B marketers are overwhelmed. Digital marketing seems like it’s transforming at light speed, and each new technology makes marketers’ lives easier.
Or does it? In this eBook, you’ll learn 10 things you can cut from your marketing strategy today and some suggestions for what you can do with all that time you’re saving.
How to Use Social Media to Find New Leads
How is your social prospecting finding new leads for your B2B business?
With hundreds of millions of users, inbound marketers like yourself know it is essential to use social media as part of their marketing strategy. Social media is useful for expanding brand awareness, sharing content, engaging with potential prospects, and turning those prospects into leads. There are over a billion potential nuggets of opportunity out for the savvy social prospector.
An Introduction to B2B Blogging
The facts speak for themselves. Marketing data clearly shows that B2B blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.
The Case for Content Marketing
Content is an investment, with a long shelf life that creates organic search results. Concentrating on B2B content marketing doesn’t mean abandoning SEO, and if it’s done right, it can help increase your ranking. Develop relevant content that tells your story and works with your SEO strategy.
The B2B Social Media Tune-Up: How to Build Effective Social Media Accounts
By creating an interactive and entertaining social environment, your social media pages will drive engagement with your current and future customers.
Social media amplifies your content, your website and your brand. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, and leads. Social media has become a major part of consumer culture, and it is time for you to capitalize on it.
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing Campaign
Starting with producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
In this ebook, we will walk you through the process of running a holistic B2B marketing campaign. We will show you ways in which you can make each part of this campaign educational, helpful, timely, customized, consistent— in other words, lovable!
Making Connections with Your B2B LinkedIn Company Page
Over 225 million professionals are following more than 2.7 million companies on LinkedIn. Is your B2B Company Page making a good impression?
When professionals want to know more about your company, they look to your Company Page on LinkedIn. They follow you for new developments, compare products and services, track business opportunities or seek new job openings. In short, your Company Page offers tools to bring your brand to life.
7 Keys to Enhance Your B2B Website
The main motivation behind website renovations should always be to improve the performance of your website.
Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website. This will turn your website into a powerful traffic-generating machine.
How to Optimize Landing Pages
Simply put, an optimized landing page makes it easier for website visitors to take advantage of the offers you’re providing them. You will be guided through the process of how to build optimized landing pages. You will learn how to measure, analyze, and maximize conversions
You’ll also learn how to use your landing pages to gather useful information, increase brand awareness, and convert customers for life
How to Create Relevant Marketing Content for B2B Marketing
Content is a key part of the foundation to becoming an effective B2B inbound marketer. Combine great content with SEO, social media, lead nurturing, measurement, and analysis to get the job done for your business!
This eBook will help you develop an editorial strategy to attract new business. It will also help you understand the four steps to creating successful content.
The Complete Guide to Hiring an Inbound Agency
Agencies come in all shapes and sizes, with different specialties and talents. But there are core values and skill sets that make some better than others.
You’re short on the time and manpower needed to implement and execute key inbound tactics. Fortunately, there are marketing agencies out there that specialize in the inbound methodology to help. But like any other agency partner, make sure this agency is as good as your internal teams and processes.
Inbound Marketing 101: 5 Keys to Generating Leads on Your Website
The internet has fundamentally changed the way in which people find, discover, share, shop and connect in B2B.
Content marketing tactics like blogging, social media, video and case studies are more cost effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results.
B2B Blogging: Basics, Best Practices and Blunders
Built for the complex sales cycle, blogs are becoming essential tools for B2B marketing. They can help you interact, engage and build an emotional connection with your prospects.
One of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. But the shear number of WordPress plugins can make it difficult and time consuming to figure out which ones your website needs. This post […]
Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. Are you […]
Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed. In this article I’d […]
Buyer personas are a fundamental part of understanding your audience and your b2b buyers. Despite their importance, only 44% of b2b marketers are using buyer personas (ITSMA). They can take a lot of time and effort to get right and a lot of times companies bypass creating personas all together. This post is dedicated to convincing […]