The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you and your company. In order to understand how EdgeRank affects B2B marketing, we must first define it.

The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new projects. However, a recent article by Mashable pointed out that the word engagement can hold different meanings for different types of companies and brands. When it comes to B2B marketing, what exactly does engagement mean?

These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other mediums to create a digital footprint for their clients.

Creating buyer personas are integral to any B2B marketing plan, and the Up Close & Persona® app is essential to anyone who builds them.  I use the app every time I develop B2B buyer personas for our clients, so I know it works. 

If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. With 200 million active users, Twitter has become the premier social network for discovering and engaging in conversation that relates to your business and industry. However, in order to make the most of your Twitter presence, it is important to ensure you are making the right moves and utilizing the best tools.

A/B testing is a great, economical way to learn more about what motivates your target audience’s buying behavior.  Hopefully everyone is already utilizing a/b testing as a part of their b2b marketing strategy, but if not then this blog is intended to demonstrate how easy it can be.  

When it comes to things I love, few top NCAA basketball. I can’t get enough of the excitement and anxiety that is March Madness. The strategy and research that I put into filling out a bracket is quite similar to the way in which I approach B2B marketing. Before I fill out a bracket or begin work on a B2B marketing campaign, there are certain steps I take to ensure the best possible outcome:

On Thursday, March 7^th 2013, Facebook announced plans for a News Feed overhaul that will be implemented over the coming weeks. The redesign aims to make the News Feed a more seamless and dynamic function that will focus on highlighting the content. As a B2B marketer, it is important to take note of these changes in order to alter your strategy accordingly.

If a picture is worth a thousand words, a six-second video must be worth a million, right? The introduction of Twitter’s new video app, Vine, has opened up numerous doors for marketers, including those in the B2B field.

Different generational groups may communicate differently based upon the cultural shared practices that are most salient during their birth cohort.  In order to better equip you with these differences when developing your B2B marketing tactics, I have compiled this document of how Baby Boomers (1946-1960), Generation Xers (1960-1980) and  Millennials (1980-1994) differ in their communication media preferences.