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B2B Ideas@Work Blog

Wednesday, Sep 8, 2010 Elizabeth Reaves
The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for September. September 13, Sports Marketing, AMA The Atlanta Braves/AMA Collegiate Atlanta, GA: Join the Atlanta chapter of the AMA for a fun night at Turner Field to...Read More
Tuesday, Sep 7, 2010 Chase Mitchell
Around the world, he s known as Don Limpio, Monsieur Net and Mister Proper but, here in America, he s just Mr. Clean and his famous bald face has been popping up in messy kitchens since 1957. Dreamed up by Harry Barnhart and Ernie Allen of the Chicago ad firm Tatham-Laird Kudner, Mr. Clean was given a tough, muscular appearance that was reportedly modeled after a Navy sailor. The melody and...Read More
Friday, Sep 3, 2010 Sean Borja
According to a common, antiquated social standard, I am teetering on the slippery gray slope of being (gasp!) middle aged. As a semi-former pro libertine and hipster, I m certainly not the kind of person who should be considering my yonder years with much regard. The term middle-aged is perhaps only annoying to those like me, who find it thrust upon them. I awoke yesterday, six years old,...Read More
Wednesday, Sep 1, 2010 Martine Hunter
Your website is the hub of your B2B marketing efforts, so it s critical that it be found on search engines. As a marketer, increasing your website s search engine rankings should be a focused, ongoing endeavor. One of the simplest, yet most important steps to improve your B2B website s search engine rankings is to optimize the page title. It s in the Little Blue Bar The page title is...Read More
Tuesday, Aug 31, 2010 Vann Morris
OK, so we all know by this point that we should be using Facebook in B2B marketing. Everyone has been writing on it and everyone has a reason why but what can scient ific research tell us about utilizing this dissemination channel? With this week s blog, I d like to add to the existing conversation by showing how social and behavioral science can further validate using Facebook in B2B marketing....Read More
Thursday, Aug 26, 2010 Martine Hunter
What's up, Blog? "Not much. How re you doing?" "All right." Pause. "So what's new?" "Nothing. You?" "Same." Is this how you greet your blog? So you haven t written a blog post in a few days, weeks or, maybe, months. Unfortunately, this happens, even to the most prolific business bloggers. Blogging is hard work. You must consistently create relevant compelling content....Read More
Tuesday, Aug 24, 2010 Vann Morris
Last week, I spoke about the importance of the Theory of Reasoned Action (TRA) in B2B Marketing. Since people often make decisions based upon both personal and social attitudes, we will be most effective at encouraging a prospect to adopt our desired buying behavior if we can appeal to both. To do this, we simply must talk to people in the industry, and with this week's blog I d like to expand...Read More
Monday, Aug 16, 2010 Vann Morris
As both a B2B Marketer and Behavioral Scientist, I am constantly examining individuals buying behavior in order to determine what motivates them to make purchasing decisions. And as I was browsing the library of successful marketing case studies on MarketingProfs.com today, of course the following title caught my eye (though for a very different reason!): SEO and Sex: A Recipe for Success . ...Read More
Monday, Aug 9, 2010 Billy Mitchell
This Week's B2B Word on the Street is: CREATIVE The first time a person is called "creative" usually happens early in life, and it's sometimes used as an explanation for the child being a bit "different." "Coloring outside the lines" and "marching to the beat of a different drum" are not actions attributed to conformists. And while the most creative people I know are definitely not...Read More
Friday, Aug 6, 2010 Chase Mitchell
Probably one of the more violent characters we ve covered here, this Hawaiian Punch mascot has been pulling his cruel switcheroo on unsuspecting victims ever since his creation by cartoonist Joe Malerba in 1962. The scenario usually goes something like this: Punchy : How about a nice Hawaiian Punch? Innocent Thirsty Guy : Sure! Punchy : *DEVASTATING UPPERCUT FOR NO REASON* Innocent...Read More
Tuesday, Aug 3, 2010 Martine Hunter
In B2B marketing, creating a buyer persona is key to understanding your audience. Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. Going beyond general demographics to fully identify with the persona as an individual will allow you to personalize your message, focus on a niche and match goals. Consider...Read More
Monday, Aug 2, 2010 Elizabeth Reaves
The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for August. 08/12/2010, Thursday PRSA│GA: Atlanta TV News Unplugged @ Maggiano s Buckhead 9:15 11:00AM Join a panel discussion with assignment editors/managers...Read More
Friday, Jul 30, 2010 Patrick Maness
This question was recently posed to a LinkedIn Group of which I m a member, and it got me thinking, because it s a question you could approach from a few different angles. For instance, one challenging thing can be setting up and measuring an effective lead nurturing campaign . So, instead of thinking tactically, I took a step back and thought about what s been most challenging for me. ...Read More
Monday, Jul 26, 2010 Martine Hunter
The OMS 2010 23-City Tour stopped in Atlanta last week at the beautiful Hotel Palomar . The tour had already visited cities across the U.S. and Canada, and includes 400 expert speakers, exclusive OMI training workshops and countless peer networking opportunities. Billy Mitchell , Glenn Taylor , Dave Morris and I thought we d share our 40 takeaways for B2B marketing from the day....Read More
Friday, Jul 23, 2010 Martine Hunter
On a recent Delta flight to St. Louis, I couldn t help but notice John Slattery and Christina Hendricks staring at me. OK, so maybe it was from the cover of a magazine, but either way I was hooked. The Mad Men duo was featured on the cover of this month s Delta SKY Magazine for a story entitled The Mad, Mad World of Advertising. I held in my hands 19 pages of pure advertising...Read More
Friday, Jul 16, 2010 Martine Hunter
GUEST POST by Viveka von Rosen, LinkedIn Expert By now you might have heard that to get found on LinkedIn, you have to have a well optimized Personal Profile, which will, of course, also get you found on Google. But what about your company ? Many business owners don t even have a Company Profile on LinkedIn. And even if they do, their Company is not being found by their B2B clients....Read More
Monday, Jul 12, 2010 kelly pires
On a recent trip to London, one of many tourist stops was the Museum of Brands, Packaging and Advertising , in Notting Hill. As soon as I walked in, I immediately noticed shelves and shelves of products, posters, ads and videos, all shouting out the various brand names that have been developed over the years. It is an amazing assortment of stuff at first glance, and it became even more...Read More
Friday, Jul 9, 2010 Glenn Taylor
The Brand Gap How to Bridge the Distance Between Brand Strategy and Design Expanded Edition A Whiteboard Overview by Marty Neumeier The Brand Gap is a good read and an excellent reference guide for all things branding. The style of the book is based on a presentation, using illustrations and diagrams to help you recognize the five disciplines of branding and learn to...Read More
Wednesday, Jun 30, 2010 Sarah Young
07/15/2010, Thursday PRSA │GA: Inside the Starbucks VIA Public Relations Launch Campaign: To Taste is to Believe @ Maggiano’s Buckhead 9:15 – 11:00AM Join Jennifer Babbit Bodner, senior vice president in Edelman's Consumer Marketing practice, as she shares insights into the award-winning PR campaign that supported the Starbucks VIA Ready Brew launch. 07/15/2010,...Read More
Wednesday, Jun 30, 2010 Chase Mitchell
This member of MLT Creative's collection of vintage ad mascots is the seafaring spokesman for Cracker Jack, a classic caramel confection with a rich (and crunchy, and sticky) American history that dates back to 1893, at the first World's Fair in Chicago. Cracker Jack's inherent portability made it a perfect stadium snack, and soon it became synonymous with a certain national pastime - especially...Read More
Tuesday, Jun 22, 2010 Billy Mitchell
A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up. He didn't have me at hello, but when he said that he'd just been to the MLT Creative website, he at least...Read More
Wednesday, Jun 16, 2010 Elizabeth Reaves
Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming. Thankfully, Adam Blitzer and David Cummings were able to take some of the most useful information (specifically regarding B2B) and round it up into one handy guide. By covering the high points...Read More
Wednesday, Jun 16, 2010 Patrick Maness
A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Granted, the overarching differences between the two disciplines are still present and should be considered...Read More
Thursday, Jun 10, 2010 Martine Hunter
The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He was hilarious, creative and unpretentious, genuinely thrilled and honored to be presenting to more than 600 B2B marketers. ...Read More
Friday, Jun 4, 2010 Dave Morris
I read this morning that the great John Wooden has entered the hospital and is in grave condition. He's 99-years-old, and we certainly wish him comfort and recovery. If you're not familiar with the college basketball coaching legend, he brought his UCLA Bruins to 10 NCAA championships in 12 years and produced an unbelievable winning streak of 88 games. To me, and many others, he was the...Read More