While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%).

These days, it’s all about stretching a B2B marketing dollar and sponsoring an event is no different. Your company has paid good money to support an event you believe in – why stop at having your logo listed on some signs and the program? You can do more! Using MLT Creative’s recent sponsorship of the SocialSLAM VIP Party as an example, read about what we did to make the event a success, to inspire you to do the same!

Staying connected via smartphones is crucial to maintaining relationships with your clients and prospects in B2B marketing. That being said, sometimes there is a time to cut the smartphone tether.

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there.  These unprecedented stats and projections show revolutionary growth in smart phone usage:

Being active in social media requires self-confidence. Though many people give you tips about how to get started, I’ve noticed they often don’t focus on the one thing that inhibits a lot of people out there: fear.  

Frames are an integral part of your B2B messaging. In order to be most effective, you should frame your message to fit within the existing frames of your target audience.  

I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Most new media developments spawn out of existing ones; thus, we have to stay up-to-date on every current trend in order to evolve easily into the next one.

A prospective B2B client  is considering a name change for their business. There are many factors to consider and I was asked by the CMO to share any immediate ideas I had on the subject.

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead.  Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor.  Opinions and recommendations from trusted digital alliances created a wave of action.  Followers paid attention to what these new “friends” had to say and acted on their advice, generating action, change, altered thinking.  They built influence, personal power on the web. 

Scientific Theory: