I’m asking you this question with the belief that most marketers should carefully craft their plan. That’s not to say there aren’t plenty of established templates and tools for building your marketing program but those will only take you so far. And you might be headed in the wrong direction.
As a partner in a B2B Marketing Agency based in Atlanta, I’ve worked with dozens and dozens of clients and I can honestly say that no two were exactly alike and neither were their marketing landscapes. Each brand is unique and so are their products and services, customer segments, competitive positioning, budgets, challenges, and opportunities. Read more