google tag manager graffiti

Why You Need Google Tag Manager For Your B2B Marketing

B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), on each page of your website. The code that is placed on a website for a program to run is called a “tag.”

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lying b2b marketer

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

“Is my marketing keeping it real? Or is it too real?”

“Am I being transparent enough? Or too transparent?”

“Do I need more personality in my marketing or less?”

I find these question wondering around my head in various forms a few times a day without ever landing on a solid answer. I’m going to bet it wonders around your head as well. Here’s my attempt at an answer…

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SEO magnet

The Tools You Need For Today’s B2B SEO

Everyday search engines are getting more advanced and SEO more complex. You need more than the right tools to be good at SEO, but without the right tools success is impossible. With this in mind, I’ve endeavored to give you a description of the most used and most useful SEO tools so that you can figure out what tools you need in your shed.

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T-Shaped Marketer skill set

The T Shaped B2B Marketer: The Importance of Being Deep and Wide

I was first introduced to the idea of a “T shaped marketer” in Mike King’s session “Technical marketing is just the price of admission” at Inbound 2015. It gave me a better understanding of where marketing is today and what I need to do to be a successful marketer.

If you’ve been in inbound marketing for very long you know that no piece of inbound marketing can succeed on it’s own. In order to succeed, your different inbound tactics have to work together to form a comprehensive strategy. As I showed in my post “The B2B Inbound Solar System: Dimensions of A Solid Inbound Strategy” you can’t do SEO if you don’t have content, you can’t have content if you don’t have a website, you can’t have social media if you don’t have content and so on and so forth.

Because of this, it often helps to have a broad understanding of inbound marketing to be effective. But you can’t know everything about everything, so what’s the balance? The solution to this predicament that many have proposed is the “T-shaped marketer.”

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Dangers of Inbound Marketing

The Seven Deadly Dangers of B2B Inbound Marketing

If you have a paralyzing fear of failure, you may not want to read any further.

If you seek the B2B marketing treasure of more visits, more leads, more sales and customers that love you then let’s keep going…

Begin with a search of the term “Inbound Marketing Methodology” and your results will reveal what looks like a simple map. This bright and colorful chart indicates riches are there for any B2B marketing team that simply follows four easy steps to the land of unlimited leads and delighted customers.

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HUG Atlanta at 5 Seasons Brewing

HubSpot User’s Group Atlanta and Lead Scoring For B2B Marketing

MLT Creative is a proud member and co-host of Atlanta’s HubSpot User Group. While we try to be agnostic when consulting our clients on the best marketing automation for them, we are HubSpot users and a certified HubSpot agency.

I had the opportunity this month to present to our biggest meetup yet on Inbound 2015 Takeaways and how to step up their marketing. The topic of conversation was lead scoring.

This blog will draw on my presentation and show the role of lead scoring and the different ways available to score your leads.

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The B2B Inbound Solar System

The B2B Inbound Solar System: Dimensions of a Solid Inbound Strategy

B2B inbound marketing is complex and multifaceted. Each inbound discipline works best as one piece in an overall strategy. It’s not enough to have great content, or a stunningly designed website. In order to get the most out of inbound, you have to understand how all these different things work together. In that sense, it’s better to have every piece of your inbound strategy functioning, than to have a few of the pieces working perfectly.

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