As Director of Buyer Behavior Studies here at MLT Creative, I am always researching how we can better understand our buyers and thus motivate their buying behavior. Based upon my research, I argue that buyer personas are a fundamental part of understanding your buyer (and thus his/her buyer behavior) due to many psychological and sociological reasons; however, sometimes that may not be enough to sell my readers on them. So when I saw BrightTALK, DemandGen and Forrester’s webinar this morning titled The ROI of Buyer Personas, I noted its great statistics and wanted to share them with you all.

We often think of a change as a long and arduous process. But the truth is, it can happen quickly if the change relates to something we find important. And the internet offers that. It allows us to immerse ourselves in another “world” with the click of a mouse, and to socially interact with people despite their physical location.