A little over a year ago MLT Creative asked me to become the company expert on the geo-location check-in mobile app, foursquare. Though I was reluctant at first (it sounds like a perfect app for creepy stalkers, amiright?), I am now a total convert and find foursquare to be one of the more frequently used apps on my iPhone. The ”explore” function alone has resulted in many great finds when I travel in unfamiliar territory.

The topics of social scoring and digital influence are definitely on the rise, but do they really matter?
 
Back in April at the VIP SocialSLAM party, we asked a few social media pros what they thought:

A few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way. Now, with Social Media Day upon us, a few of us here at MLT Creative thought we’d do the same thing. Here are some select insights, ruminations and realizations we’ve had about social media over the past year:

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta. I also appreciate the power of social media, and that – along with my love for all things bacon – leads me to apply what we do for our clients day-in and day-out to achieve victory in this contest. With that, I’ve been granted approval by the powers-that-be here at MLT to conduct this experiment, so here we go!

BMA Atlanta: Summer Social at Uncle Julio's

I might be getting ahead of myself, so let me explain.

05/06/2010, Thursday

Thursday, April 1, 2010,  8:30AM - 10:30AM

The changing nature of our industry compels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for February.

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.