I enjoy tweeting at conferences.  As attendees share hash-tagged tweets, the stream grows into a real-time commentary on all the great observations, quotes, quips and tips. It grows into an historical document of 140-character morsels that can be snacked on or enjoyed en masse as a thorough recap through the eyes of individuals. The content sharing creates a connected community.

The energy of the conference led Brogan to scrap his proposed presentation and put in an all-nighter to draft a new one specifically for the BMA Engage audience. With just a Sharpie, a digital camera and a copy of Trust Agents, he delivered an innovative, one-of-a-kind presentation. He even gave the scribbled book away as a gift.

The 2010 National BMA Conference, titled "Engage," is now open for early-bird registration.

The changing nature of our industry compels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for February.

For business professionals who market from one business to another, no organization has more skill-building programs, events and networking opportunities than the Business Marketing Association (BMA). Members regularly leave a meeting with actionable ideas and several new contacts in the B2B marketing field. These regular encounters enhance and broaden the knowledge, skills and abilities of the B2B marketing professional.