B2B inbound marketing is complex and multifaceted. Each inbound discipline works best as one piece in an overall strategy. It’s not enough to have great content, or a stunningly designed website. In order to get the most out of inbound, you have to understand how all these different things work together. In that sense, it’s better to have every piece of your inbound strategy functioning, than to have a few of the pieces working perfectly. Read more
The marketing phrase “drip campaign” sounds so weak and wimpy.
Unfortunately, it’s often an accurate description. We’ve all been on the receiving end of what seems like a non-stop series of marketing emails from someone trying to tell or sell us something.
As part of an Inbound Marketing methodology, digital drip campaigns are initiated by a website visitor that converts on an offer for content. By their online behavior and completing a form, they have self-identified and opted-in for more information. They have now triggered a sequence of personalized emails that will be sent to them automatically as part of a direct marketing work flow. Read more
The B2B Inbound Solar System: Dimensions of a Solid Inbound Strategy mltcreative.co/1Oz8vf9
Lead Nurturing Drip Campaigns Need Splash mltcreative.co/1Zgl2ch
Email Marketing: The B2B Marketer's Loyal Hound mltcreative.co/1LfM9OE
Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons mltcreative.co/1P3IogU
B2B Marketing Events - October and November 2015 mltcreative.co/1KDSnUA
Using The Theory Of Reasoned Action To Improve Your B2B Marketing mltcreative.co/1NR4aVH
7 Takeaways From HubSpot's Inbound 2015 mltcreative.co/1iBQdOH
Joe Pulizzi's Content Inc.: Building A Business With Content Marketing mltcreative.co/1J7vS8G