Get More Media Exposure with this Online Tool
Looking to garner press exposure for your business? Peter Shankman's daily newsletter, "Help a Reporter Out," can help make your business a media darling. Each day thousands of subscribers receive three emails with anywhere from 15-30 queries from reporters looking for sources and quotes from industry experts.
Don't limit your query responses to the business and finance section. Peruse the other topics for queries relating to personal issues, like recreation, health and fitness or parenting. Also consider these journalists' requests for sources for other staff members as well. Any mention of your company name in the press will support your overall marketing efforts. Perhaps 15 minutes of fame for your business will nudge a slow-moving prospect.
Consider advertising within the newsletter for exposure directly to the media elite who use this service every day.
You can also follow Peter Shankman on Twitter for more urgent journalist requests @skydiver.
Martine Hunter is an associate creative director with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing.