Trust Me, this show deserves to stick around.
Not sure how many of you have been watching (and, if the Nielsens are any indication, not nearly enough), but for about a month now the airwaves have been graced by cable's second advertising-based show in as many years. Have you given it a chance yet? If not, you should.
Starring Eric McCormick ("Will & Grace") and Tom Cavanaugh ("Ed") as a creative director and copywriter, respectively, toiling away at a mid-level ad agency in Chicago, Trust Me garnered admittedly lukewarm reviews on its outset. Critics certainly didn't hate it, but many didn't seem to love it either, and a large number of viewers seemed to tune out en masse.
Unfortunately, they left just when things were starting to get good.
As the season progresses, this show continues to find its footing as an effective dramedy, and the key to enjoying it is to resist an obvious urge — comparing it to AMC's Mad Men. With its witty banter and Nip/Tuck-esque bromance between the two leads, Trust Me eschews the Sopranos-level gravitas of Mad Men in favor of a lighthearted office farce much more akin to the goings on at the agency portrayed in the 2000 film "What Women Want." And get this: because it has more levity, fewer characters to juggle and is unconcerned with replicating a retro atmosphere, Trust Me actually has more time than its Emmy-winning counterpart to devote to exploring the creative process of admen. So if you're looking for another show that aims to accurately depict the hectic business we inhabit, even if you just need something to tide you over till this summer brings new Mad Men(!!!), you should give this show a chance. Trust Me.
Chase Mitchell is a copy writer at Atlanta-based B2B marketing firm MLT Creative. Located on the east side of Atlanta, GA, with a Northeast office in Rhode Island, MLT Creative was founded in 1984 by partners Billy Mitchell, Craig Lindberg and Glenn Taylor.
Known as the Idea Launch Pad™ for B-to-B marketers, MLT Creative’s services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.