Simple, creative ideas always stand out
I came across this tour bus campaign for ZDF television in Hamburg, Germany, created by the agency Kolle Rebbe, on toxel.com. It’s a great reminder that the simplest creative ideas, when executed well, are very effective. I am sure everyone who rode these buses noticed this “little” campaign and mentioned it to everyone they met:
Simple and easy-to- execute ideas like this are great for tradeshows and other “guerilla” B2B opportunities. You just have to be ready when the door opens.
Capitalizing on simple, effective ideas – whether they’re yours or ours – is where we shine at MLT Creative. As an award-winning B2B marketing firm, we have a long history of making innovative B2B ideas work.
Glenn Taylor is a Senior Creative Director and Partner with MLT Creative, an Atlanta advertising agency specializing in B2B marketing.