Does your consumer want to break-up?
When I saw this video at a recent American Marketing Association meeting, it was evident that the relationship between the marketer and the consumer has changed and continues to change at an exceedingly marked rate.
- Is it time to reassess your relationship with your customer?
- Are you listening? Do you go to the places your customer goes?
- Are you providing what your customer really needs?
Answer these questions or your customer may leave you at the table.
Martine Hunter is a creative director of eMedia with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing.
