SEO FYI: 8 Ways to Increase a B2B Website's Exposure
B2B buyers who search on Google are goal oriented; they're always looking for something. If they are searching for a product, service or information related to your business, you want to be found on page one. There are many ways to improve your site's search results. The following simple SEO techniques can help you gain exposure and increase page rank on Google:
- Use your essential keywords for the site's page titles
- Add a unique meta description for each page
- Keep page content on the shorter side, but make sure to still completely communicates a full idea
- Create keyword rich URLs pages
- Focus on writing compelling content for humans, not for search engines
- Keep your headings short and use one h1 header on each page
- Include a keyworded "alt" attribute for images on each page
- Keep refreshing your site's content
These easily modified on-page features will directly influence your page rank on Google and over time increase your B2B website's exposure.