Save the Date! April 2010 Atlanta B2B Marketing Happenings
Thursday, April 1, 2010, 8:30AM - 10:30AM
PRSA │GA Healthcare SIG
@ WXIA-TV/11 Alive
Meet one-on-one with seasoned reporters that cover the healthcare beat.
Thursday, April 15, 2010
8:30AM - 10:00AM
PRSA │GA Corporate & Employee Communications SIG: Maximizing your Internal Measurement
@ Cox Enterprises at Central Park
Learn how to develop a sophisticated measurement program that assesses key employee engagement drivers.
11:30AM - 1:30PM
BMA Atlanta: How Contagious Content Puts B2B Companies in Buyers' Conversations
@ Maggiano's Buckhead
Listen and interact with Ardath Albee, author of eMarketing Strategies of the Complex Sale. Don't forget to stay for the one-hour bonus workshop on Building Buyer Personas following the luncheon!
11:30AM - 1:30PM
DMA Atlanta: Rethinking the Marketing Department of Tomorrow
@ Maggiano's Perimeter
Learn what changes marketing departments must embrace to prepare themselves for tomorrow.
6:30PM - 8:30PM
Atlanta Ad Club Evening - Strengthening Your Agency's Digital Capabilities
@ East Andrews Upstairs
Mike Geiger, Chief Digital Officer at Goodby, Silverstein & Partners will discuss how they turned their agency's digital capabilities from a weakness to a strength.
Tuesday, April 20, 2010, 11:30AM - 3:00PM
AMA Atlanta Signature Luncheon: Panel Discussion: The Real Marketing Mix
@ Villa Christina
Three B2B and B2C marketing professionals will discuss how they achieve the best marketing mix given shifts in the economy, their industry, and marketing itself.
Thursday, April 22,2010, 11:30AM - 1:00PM
AMA Atlanta Marketing Technology SIG Luncheon
@ Maggiano's Buckhead
The digital honeymoon has been great. What will the future look like?
Thursday, April 29,2010, 6:00PM - 11:00PM
2010 AiMA Awards
@ Opera Nightclub
Come celebrate with the best and brightest in Atlanta's interactive community with a great new venue, new awards categories and a fabulous after party!
Sarah E. Young is an account executive with the Atlanta advertising agency MLT Creative which specializes in business-to-business marketing.