Save the Date! 2010 September B2B Marketing Happenings & Goings-on
The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for September. September 13, Sports Marketing, AMA & The Atlanta Braves/AMA Collegiate
Atlanta, GA: Join the Atlanta chapter of the AMA for a fun night at Turner Field to network with members of the Atlanta Braves marketing team, as well as up-and-coming marketing professionals.
September 14, Social: IRLLawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important.
September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. Case studies by Tasti D-Lite LLC, Buzzd, Yelp, McDonald’s and others will showcase how real brands are achieving tangible business goals integrating mobile social strategies into their overall marketing and communications approach.
September 15, Social Media and Google OptimizationAntwerp, Belgium: In two 60-minute sessions which take place in Out of Site headquarters in Antwerp (Belgium) you will gain more insight in the possibilities Social Media can offer your brand or company.
September 15-16, dmexcoCologne, Germany: The exposition covers among others the theme areas online marketing, targeting, tracking, digital contents (moving images, audio advertising), social, mobile, performance marketing, affiliate, email marketing, search engine marketing and in-game advertising and offers agencies (media agencies, creative agencies, full-service agencies) a presentation platform.
September 15-16, iStrategyChicago, IL: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement? If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential.
September 15-17, Social Media Strategies SummitSan Francisco, CA: The byline nowadays has clearly and quickly moved from, “Is your company doing social media?” to “How is your company doing social media?” We are all aware of Facebook, Twitter, LinkedIn, and FourSquare, but with a dizzying array of additional platforms, applications, and technologies, how is the marketer to find the right mix, in order to provide value to his or her organization?
September 16, New Audience. New Tactics.Atlanta, GA: Join BMA Atlanta and friends to hear about the success of VeriFone's product launch using Facebook and other channels to drive awareness and leads for their PAYware Mobile solution and the positive effect this has had on their business.
September 16, Personal BrandingAtlanta, GA: A panelist of personal branding experts, executive coaches and authors, will help participants at this AMA Atlanta event utilize their natural talents and leadership skills to stand out in the crowd.
September 16, The Best of the Best!Atlanta, GA: Join Michael Hemsey, President of Kobie Marketing to understand how brand leaders in a variety of industries holistically view and manage the customer experience—and understand, design, and continuously invest in positive experiences to drive sales, loyalty, and market growth.
September 16-17, Social Media Optimization SummitsDallas, TX: This year’s 2nd Social Media Optimization Summits event brings together small to mid-sized business owners with an interest in putting social media to work successfully within their organizations.
September 17, Social:EmailSan Francisco, CA: A one day conference that offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for.
September 21, Branding of a CityAtlanta, GA: William Pate, President and CEO of the Atlanta Convention & Visitors Bureau, will share the keys to success in an environment where companies are conservative with marketing dollars.
September 21–22, ad:techLondon, UK: ad:tech London is the UK’s essential free to attend event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends.
September 22-23, Social Media World Forum AsiaSingapore, Asia: Become educated, discover, engage, network, share and collaborate in the world of social media. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities.
September 22, Web Analytics MarketingAtlanta, GA: Manish Shah, Director of Strategy and Analytics for InterContinental Hotels Group, will define how the IHG brands are leveraging web analytics to improve guest experience, increase marketing ROI and support a cross-channel approach to interactive marketing at this AiMA event.
September 22, Creativity on the iPad PlatformAtlanta, GA: Keith Grossman, Associate Publisher at WIRED Magazine, was intimately involved with the development of the WIRED App since its inception and co-authored the Guide on how to launch the Tablet on this platform throughout Conde Nast.
September 22, Social Media BootcampToronto, ON (Canada): A perfect introduction to social media for your business or organization, this full-day workshop and seminar will investigate how to use Facebook, Twitter and YouTube and how to use them successfully.
September 23, LiftAtlanta, GA: A “must attend” event for marketers, senior management and business owners looking to apply real-world social tactics that drive sales lift to their business.
September 28, Email MarketingAtlanta, GA: AiMA kicks-off its Email SIG series with an open forum to take questions ranging from Email 101 to graduate-level.
September 29, Social Media – Driving Results for BusinessAtlanta, GA: Social media may be one of the latest, hottest, sexiest, and most buzz-worthy tactics for marketers, but the big question is: Can it be used to meet real business goals and objectives?
September 30, Emerging Media Schools of ThoughtAtlanta, GA: Benn Konsynski, PhD and expert in emerging technology and Michael Tavani, an Atlanta based entrepreneur and founder of ScoutMob. Dr. Konzynski will illuminate trends and new schools of thought on integrating social, mobile and location based targeting to engage users.
For more on local, national and international marketing events, check in with Mashable.

Elizabeth Reaves is an account coordinator for MLT Creative, an Atlanta advertising agency which specializes in B2B marketing.
