B2B Ideas @ Work Blog Posts: The Top 10 for 2010
As we re
view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Here are the top 10 most viewed and most linked blog posts of 2010:
Art director
Sean Borja's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. We can't wait to read more of his humorous and thoughtful analogies.
Martine Hunter's memories of Apple's famous "1984" commercial, working at the venerable advertising agency Chiat/Day, and one of its founders.
A quick list of ways to keep an ignored blog fresh with new ideas and regular posts.
MLT Creative's president,
Billy Mitchell, shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation.
Strategy director
Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers.
Guest blogger and webinar presenter
Viveka von Rosen shares how your LinkedIn Company Profiles can be a powerful channel for B2B inbound marketing and client engagement.
Billy Mitchell examines how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.
Vann Morris discusses how B2B marketers can work within a target audience’s continual partial attention by maintaining contact with them through Twitter.
A list of marketing books that address current topics in B2B marketing that are interesting and contain actionable content.
Behaviorial scientist
Vann Morris examines an article's hypothesis using the Elaboration Liklihood Model to predict buyer behavior.
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Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing. She holds the Inbound Marketing professional certification and serves the Atlanta chapter of the Business Marketing Association as a member of the board of directors.
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