Ready to Elevate Your B2B Blog? I’m Ready to Write Your Next Post

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Pre-Webinar Guest Blog Post by Mark Schaefer

I look at a lot of blogs each week: famous blogs, newbie blogs, personal blogs, mommy blogs, techie blogs, etc. I have a minimum daily requirement of blog reading, both for fun and business, because it’s pretty much part of my job. If I’m going to teach about blogging at the university level, I need to be an authority on what’s going on out there.

Mark Schaefer will present Elevating Your B2B Blog, a webinar in the B2B Marketing Idea Series. But there is one aspect of blogging that mystifies many and fascinates me: How can you make your company blog capture the lightning, spirit and reader engagement of a personal blog?

Let’s face it – corporate blogs usually have the deck stacked against them. All the things that make personal blogs compelling – passion, entertainment, controversy, humor – make many bosses cringe.

If you must have every post approved by PR, HR, legal and the janitorial staff, or if your boss is determined to use the blog as another way to post press releases, the content is probably going to end up a little bland, right? If you’re not being given the time and resources to properly plan and execute your blog, it can be a frustrating experience for everyone.

But some companies are breaking through, and maybe you can too after hearing some of my ideas at the upcoming “Elevating Your Blog” webinar, sponsored by MLT Creative.

The MLT Creative B2B Marketing Ideas webinar series has been amazing, and if you haven’t attended one of these before, you’re in for a treat. True to form, MLT is breaking the mold once again by offering a remarkable bonus: Just by attending, and submitting a blogging question ahead of time, you have the chance to win a Ask Mark a question about B2B blogging, win a guest post guest post for your personal or company blog written by me.

In this session, we’re going to look at three of the more challenging aspects of company blogs:

Conversations: How realistic is it to have reader engagement? Is there anything a company can do to increase feedback from readers?

Content: Is your brain feeling empty these days? How about learning some energizing new approaches to content?

Conversions: In any company, a marketing communication effort has to show results, and a blog should be no different. What are the RESULTS of your blog?

If you’ve ever attended one of my classes or webinars in the past, you know you’re in for a fast-paced and lively session. So register today, and don’t forget to submit your question to win a free guest post.

I can’t wait to introduce you to this new material!

Mark Schaefer is a consultant, college educator and blogger at {grow}. He is the author of The Tao of Twitter.

Tags: B2B Marketing, B2B Blogger, B2B Blogging, Mark Schaefer, B2B blogging basics, b2b blogging best practices

Comments

I am a student at Western Michigan University, studying Retail Management (#mkt4760) with @Dr4Ward. We are learning a lot about social media and how it can be used in business. Do you anticipate a growing need for people that are highly experienced in social media...in the business world? I know that a lot of business's are doing a lot of social media, but it seems like there is a long ways yet for it go...and I just wonder how much job opportunity there will be in the future for people skilled in social media.

Thanks! @AdamDintaman

Posted @ Wednesday, February 09, 2011 8:09 AM by Adam

@Adam, the question you should be asking is, how much job opportunity there will be in the future for people NOT skilled in social media.

The social web is here to stay, and it is continuing to evolve in ways that are beneficial to businesses.

Posted @ Thursday, February 10, 2011 11:12 AM by Jeremy Victor

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