Social Media Minute: Social Bookmarking for B2B Marketing
Your colleague emails you a link to “…an interesting article. “ Or your boss sends one suggesting “...good data here, please save this for our next proposal.” So how will you save these links to retrieve them later? You have some organizational options: sort through your emails to find them, bookmark or save as favorites to your computer from your browser or save, tag and share them with social bookmarking site.
Social bookmarking provides the most flexibility because it allows you to store web pages in a remote location for easy retrieval and effortless sharing. There are obvious benefits for B2B marketers to of organize and share useful information with social bookmarking:
- Helps market your company with regular placements of quality content
- Improves search engine optimization
- Opens the door to connect with others in similar industries
- Keeps you updated on news and trends
- Helps source research and new business or opportunities
If your content, such as a white paper or blog post, becomes popular on a social bookmarking site, it can be exposed to thousands of users who click through to your website. With a landing page and call-to-action offer, social bookmarking can become another route to quality lead generation.
Most social bookmarking services encourage users to organize bookmarks with personal descriptive tags instead of the traditional folder method of browser bookmarking systems. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them.
To create a collection of social bookmarks, register with a social bookmarking site, which lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private. These are the most popular:
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Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing. She holds the Inbound Marketing professional certification and serves the Atlanta chapter of the Business Marketing Association as president of the board of directors.
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