The B2B Inbound State of Mind: Leverage Your LinkedIn Profile
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Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience that can become advocates to help share your message. LinkedIn has emerged as the must-have online professional presence and a key component for an inbound marketing initiative, especially for B2B marketers.
Your LinkedIn profile is your professional identity, your autobiography, and your personal brochure. An optimized personal profile has proven to be an effective way to connect with prospective clients and allies. With a few adjustments, your personal profiles can become a powerful tool to reach businesses seeking you and your company’s products or services.
Use your company keywords
LinkedIn profiles appear on Google searches, so be sure to include your company’s keywords throughout your title and description.
Share the benefits of your past experiences
Show how your experiences and abilities can benefit potential clients; write about the value you added and your unique skills
Change your default title
LinkedIn defaults to your latest title. Modify your title to convey the main benefits you can offer a future client. You are allowed 120 characters.
Use a professional photo
Use a close up of your smiling face. You should appear engaging and approachable. Don’t include anyone or anything else in the photo and do not use your company logo.
Use the Summary section to expand on your profile information
Talk about you and your company. Include appropriate company keywords in this searchable section.
Start your summary in a Word document, so you can edit it You are allowed 2,000 characters in this power-packed section.
Use LinkedIn Skills function
LinkedIn Skills highlights your skills and expertise level.
Create your own unique skills and bring the section toward the top of your profile.
Change the link in the public profile
Update your Public Profile link to include your name, your company or a keyword describing your expertise.
Promote your profile
Include a link to your LinkedIn profile on every appropriate company digital asset.
Your email signatures, business cards, company website personal bio page, and other marketing collateral.
Invite every business connection to your network.
Do you have a B2B inbound state of mind? Please share your methods and success stories leveraging your LinkedIn profile .
Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing. She holds the Inbound Marketing professional certification and serves the Atlanta chapter of the Business Marketing Association as president of the board of directors.