B2B Marketing Lessons From Broadway Joe: Can't Wait to Win

I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “Namath: From Beaver Falls to Broadway.”

The film tells his amazing story via vintage clips, photos, and stories amusingly recounted by Namath himself.

It includes his heroics, his humanity and, yes, even the infamous sideline interview from 2002 in which he tried repeatedly to kiss reporter Suzy Kolber during a live broadcast.

I now have a better appreciation of Namath’s story than ever before. His legendary SuperBowl prediction proved he had confidence, optimsm and charm in his prime, and the film shows he still has it today.

I wrote my original article as I was just beginning to dive into social media and inbound marketing with optimistic expectations. I can say honestly I’ve enjoyed the efforts.

In business, as in football, we can’t wait to win. We have to get in the game and play through the pain like Joe. The recession has been declared over by some as others fear the worst is yet to come. Either way, I can’t wait to win, can you?

Photo Credit:  Total Pro Sports

Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Located on the east side of Atlanta, GA, with a Northeast office in Rhode Island, Mitchell co-founded MLT Creative in 1984 along with partners Craig Lindberg and Glenn Taylor.

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.