Partner/Exec. Vice President
Years of relevant work experience:
34 years, from retail to industrial sales to helping grow a small agency business, I consider working in sales and interacting w the buyer an important part of fully understanding marketing communication's relationship to the sales process in order to make an idea work.
Graduated from:
Georgia State University School of Business 1981-BBA/Mgmt
What is your creative process?
Ketel One vodka, Noilly Pratt vermouth, shaken w ice and poured into a chilled martini glass w cocktail onion. Seriously, remember Journalism 101 and find out Who/What/When/Where/How/Why and ask what's in it for the audience.
What's your favorite thing about MLT? Why?
Here you have the greatest opportunity to make every day count. And when you consider where and how you're spending the largest part of your life, I want to place myself in an environment like that. That's energizing. That's MLT.
What is your favorite brand (or ad) and why?
Filson. "Might As Well Have the Best"; aside from the overt reference to the best quality, this 100+ year old line of outdoor clothing and accessories had a humble start, grew on the reputation of its reliability, created a way to be well prepared and comfortable in all your outdoor activities as well as defining a lifestyle fashion for sportsmen.
If you could be any advertising character, who would you choose? Why?
"Alfred E. Neuman. What-me worry?" I'm in envy.
What is your core belief?
We stand on the shoulders of those who came before us. So don't screw up.
What are your hidden talents?
Play-by-play announcer for youth-league football; Asst. Scoutmaster; Wingshooting and Hunting; Downhill and water skiing; Castnetting and crabbing; Anything mechanical
Name one thing not many people know about you:
I'm 4th generation Norwegian/Finnish immigrant. "Yah shur ya betchya"