Creative Director, Inbound Marketing
Started at MLT:
April 2007
Years of relevant work experience:
20+ years
What is your favorite brand and why?
Target. They have successfully evolved their brand to high-end bargain. With compelling modern graphics, concise messaging and a touch of couture, they've carved out a unique brand in a sea of pedestrian sameness. Walmart and Kmart have been unable to come close to Target's sophistication.
What tasks does your job consist of?
I am an idea generator, process engineer, resourceful writer, project organizer, creative cheerleader, web warrior, social media maven and industrious inquisitor.
What is your core belief?
The most important element of communication is what is not communicated.
Who is your character alias:
At work: Hollywood Vassarette Girl
At home: Scrubbing Bubbles