The MLT Creative "Launchpad Process"
The MLT Creative "Launchpad Process" inspires efficient teamwork and lays the groundwork for generating creative solutions and big ideas. It is a framework based on maximizing the key moments in the course of a project when account teams get together to plan, brainstorm, create and execute.
The process distinguishes eight phases of a project when team interaction can most critically affect success. Team members are challenged to arrive at each team meeting prepared and ready to participate. The process highlights each member's responsibilities at each stage. Success can be dictated by what each member brings to the table, and what gets accomplished within each team interaction. So each participant is encouraged to "show up smart," and plan to leave meetings with a clear task and an expectation of next steps.
The Launchpad Process should not be mistaken for a rigid, cookie-cutter approach to creativity. On the contrary, it's a framework to allow a higher level of input and resources, a clearer focus on expectations and deliverables and a more solid foundation from which to launch ideas. In many ways, the Launchpad Process simply organizes and defines processes MLT Creative has already succeeded with for years.
By promoting best practices and teamwork, the process serves to enhance MLT Creative's work culture and level of productivity. The agency enjoys a reputation for driving client success and has earned its designation as the Idea LaunchpadTM.
So, how does MLT Creative launch big ideas? We could tell you more, but at this point, we'd rather show you. Put us to the test on your next project, and we'll help lift your marketing to new heights.
