Posted on Mon, Apr 05, 2010
Atlanta, GA April 5, 2010 -- B2B marketers have blogging on their minds. What's the best way to use a blog? How does one measure results? The answers to these questions are critical to creating a blog that develops value for businesses that use them.
Practical ways to make the most of a B2B blog will be shared during the free "B2B Blogging: Basics, Best Practices... and Blunders" webinar, hosted by MLT Creative.
Featured speaker and long-time blog expert, Mark Schaefer of Schaefer Marketing Solutions; and Martine Hunter, creative director of inbound marketing at MLT Creative; will walk webinar attendees through:
The answers to these questions are critical to creating a blog that develops value for businesses that use them.
- The practical business benefits of blogging
- Six ways to use your blog as an effective sales agent
- The biggest mistakes you've probably never considered
- The secret sauce to boost your B2B blog
Blogs give businesses a medium through which to reach prospective clients each week. Attending this free webinar will increase the likelihood that new prospects will read the blogs of the attendees and become their clients.
The live event will take place Wednesday, April 14th at 2:00 PM EST, and is open to all marketers interested in improving their B2B blog.
Registration HERE.
Those who register will receive an on-demand webinar and complementary e-book following the event.
About the Speaker
Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies, and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}.
About MLT Creative:
Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising, direct marketing, inbound marketing and sales promotions.
Posted on Thu, Jun 11, 2009
ATLANTA, GEORGIA - May 26, 2009 - Atlanta-based business-to-business marketing agency MLT Creative earned two awards from the Atlanta chapter of the Direct Marketing Association (DMA). The South Star Awards of DMA-Atlanta recognize excellence in direct marketing strategy, creativity and results. These honors add to a mounting number of industry accolades MLT Creative has earned this year.
MLT Creative won the South Star for the best B-to-B Integrated Campaign in the category of Image Building for its work with Airgas, the country's largest distributor of industrial, medical and specialty gases and related equipment. The agency designed a campaign around Airgas's reclamation efforts, which were prompted by the mandated phase-down of the common refrigerant R-22 and other HCFCs. Targeting HVAC technicians and supply wholesalers, the Airgas refrigerant reclamation program includes incentives like providing free gas reclamation tanks and paying wholesalers for returning their used refrigerant gas to Airgas.
To tout the environmental benefits of the program while playing on the color of printed currency, MLT modified it to read "Be Green and Turn Those Used Refrigerants Into Cash." While the direct mail pieces were central, the integrated marketing campaign was branded over multiple platforms, including print and banner ads, point-of-sale materials and collateral.
"This was a really green campaign to work on," said MLT Creative Account Executive Vann Morris, "because we knew that if we were successful, it also meant that we would be keeping ozone-depleting gas out of the atmosphere."
For that reason, she added, "we are so proud of the campaign's success. And the DMA South Star Award is like icing on the cake!"
The campaign's success speaks for itself: Initially, there were no ReKlaim collection center locations. Now there are 230.
MLT Creative's other South Star Award is especially dear to the agency, as it recognizes their ability to promote their most important client: themselves. The agency won in the B-to-B Integrated Campaign - Lead Generation category for its own integrated "'Need a Lift?' Eight-Straight Strategy" campaign.
After developing a new website, the agency capitalized on its launch by kicking off a new business development campaign. They combined the website with self-promotional efforts to attract, engage, convert and retain customers. Pushing for brand awareness and recall, the campaign's strategy included outreaches that were frequent and repetitive. MLT Creative shipped eight tactile, clutter-busting mailers to its target market of 300 Atlanta marketing professionals in a rapid-fire, 10-week schedule.
In order to convey the strengths in both creative and strategic areas, the agency developed a parallel component to the mailers, labeled an "experiment." This experiment invited each recipient to participate in the campaign under the promise of offering a totally transparent view of its goals, strategy, tracking and results. Creative direction shaped these goals as scientific hypotheses, and an interactive microsite dubbed "The Idea Launch Lab" (www.theidealaunchlab.com) served as an experiential environment for sharing the results. The creative team devised, designed and constructed a a series of foam and paper airplanes and rockets that backed up the campaign's "Need a Lift?" theme, designed to drive recipients to The Idea Launch Lab - as were incentives such as a travel voucher and other giveaways.
"Our Eight-Straight ‘Need a Lift?' campaign was a success by enabling us to target, connect and land work with new B2B marketing clients, even in the midst of a slowing economy," said Account Executive Kelly Pires. "To receive this peer recognition from the DMA-Atlanta makes our achievement that much sweeter."
The campaign was successful because it combined innovative ideas with industry best practices and a creative strategy that generated returns three times the investment.
The DMA South Star Awards are the latest in an exciting string of recent nods for MLT Creative. Additional honors this year include the American Marketing Association AMY Award for B2B Visual Branding, with an additional four finalist awards; recognition as a Georgia State University MAX Award finalist; and, most recently, a coveted spot on BtoB Magazine's Top BtoB Agencies List.
About MLT CreativeMLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad
TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Contact:Chase Mitchell, Public Relations
MLT Creative, 404-292-4502,
chase.mitchell@mltcreative.com
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