Posted on Thu, Jul 15, 2010
What you don’t know about LinkedIn could be hurting your business.
LinkedIn is
the world’s most popular online platform for profession als, and yet merely 1 percent of users are taking adv antage of all the site has to offer.
That’s why Atlanta-based marketing firm MLT Creative (one of BtoB Magazine’s Top 100 B2B Agencies two years in a row) is hosting “LinkedIn: Basic Best Practices for B2B Marketers“LinkedIn: Basic Best Practices for B2B Marketers,” an open webinar featuring LinkedIn expert Viveka von Rosen, founder of Linked Into Business.
With this webinar, which will be held Wednesday, July 28 from 2-3 p.m., von Rosen aims to make a lot more LinkedIn users part of that 1 percent.
“Despite LinkedIn’s enormous popularity,” said Billy Mitchell, MLT Creative president and creative director, “only a small percentage of professionals are using this vital social media tool to its full potential. We at MLT had a lot to learn ourselves. So we brought in an expert.”
Mitchell held an interactive webinar for his own employees, who learned a lot from von Rosen’s advice.
“Viveka used an entertaining, informative webinar, as well as subsequent personalized videos, to show each of us, individually, where and how our LinkedIn profiles needed improvements,” Mitchell said. “Her guidance has been invaluable, and we’re excited to share that knowledge with others.”
Webinar attendees will learn to:
• Represent their personal brand and their company
• Optimize their profile to get found
• Increase their search rankings within LinkedIn
• Grow their network strategically
• Set weekly goals to build authority
Additionally, attendees will receive an eBook, a written reference guide for the best practices covered in the webinar, with added tips and checklists from LinkedIn expert, Viveka von Rosen.
B2B marketers use LinkedIn more than any other form of social media, and for good reason, according to Forrester Research. With more than 70 million users and one million company profiles, LinkedIn is focused purely on business discussion and professional networking. The demographics of the average LinkedIn user fit the background of the key decision-makers in B2B environments.
“LinkedIn should be an important part of everyone’s inbound marking plan,” Mitchell said.
Interested B2B marketers can sign up for this free webinar: Click Here
About the Speaker: Viveka von Rosen, Founder, Linked Into Business
Viveka is a successful entrepreneur, nationally renowned IA Certified LinkedIn trainer and expert, and a respected social media speaker. Her extensive sales and marketing background includes a specialization in helping her clients use social media marketing techniques to increase their business exposure.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad™ for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.