Posted on Thu, Jul 15, 2010
What you don’t know about LinkedIn could be hurting your business.
LinkedIn is
the world’s most popular online platform for profession als, and yet merely 1 percent of users are taking adv antage of all the site has to offer.
That’s why Atlanta-based marketing firm MLT Creative (one of BtoB Magazine’s Top 100 B2B Agencies two years in a row) is hosting “LinkedIn: Basic Best Practices for B2B Marketers“LinkedIn: Basic Best Practices for B2B Marketers,” an open webinar featuring LinkedIn expert Viveka von Rosen, founder of Linked Into Business.
With this webinar, which will be held Wednesday, July 28 from 2-3 p.m., von Rosen aims to make a lot more LinkedIn users part of that 1 percent.
“Despite LinkedIn’s enormous popularity,” said Billy Mitchell, MLT Creative president and creative director, “only a small percentage of professionals are using this vital social media tool to its full potential. We at MLT had a lot to learn ourselves. So we brought in an expert.”
Mitchell held an interactive webinar for his own employees, who learned a lot from von Rosen’s advice.
“Viveka used an entertaining, informative webinar, as well as subsequent personalized videos, to show each of us, individually, where and how our LinkedIn profiles needed improvements,” Mitchell said. “Her guidance has been invaluable, and we’re excited to share that knowledge with others.”
Webinar attendees will learn to:
• Represent their personal brand and their company
• Optimize their profile to get found
• Increase their search rankings within LinkedIn
• Grow their network strategically
• Set weekly goals to build authority
Additionally, attendees will receive an eBook, a written reference guide for the best practices covered in the webinar, with added tips and checklists from LinkedIn expert, Viveka von Rosen.
B2B marketers use LinkedIn more than any other form of social media, and for good reason, according to Forrester Research. With more than 70 million users and one million company profiles, LinkedIn is focused purely on business discussion and professional networking. The demographics of the average LinkedIn user fit the background of the key decision-makers in B2B environments.
“LinkedIn should be an important part of everyone’s inbound marking plan,” Mitchell said.
Interested B2B marketers can sign up for this free webinar: Click Here
About the Speaker: Viveka von Rosen, Founder, Linked Into Business
Viveka is a successful entrepreneur, nationally renowned IA Certified LinkedIn trainer and expert, and a respected social media speaker. Her extensive sales and marketing background includes a specialization in helping her clients use social media marketing techniques to increase their business exposure.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad™ for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Posted on Wed, Jun 23, 2010
ATLANTA, GEORGIA - June 23, 2010 - Local bean fiends will soon have the chance to apply their coffee cravings to an important humanitarian cause.
Atlanta-based B2B marketing firm MLT Creative is hosting a concert along with Storyville Coffee Company as part of the Storyville Live Freedom Tour, with 100 percent of profits going to fight modern-day slavery and human trafficking around the world. MLT Creative's picturesque, tree-canopied Clarkston campus will serve as the backdrop for the event, which will feature musicians Jonathan Kingham and Ryan Shea Smith.
Plans for the concert came together several months ago, when Storyville Co-President Ryan Gamble reached out to MLT co-founder and Creative Director Billy Mitchell.
"Gamble had done some homework on us," Mitchell said, "and he came to me prepared with an idea he thought I'd be interested in. And he was right."
Gamble wanted MLT Creative's help in hosting a concert as part of the Storyville Live Freedom Tour, which holds live music events across the country to benefit the International Justice Mission, a global human rights agency that seeks justice for victims of slavery, sexual exploitation and other forms of violent oppression. As a long-time supporter of charitable causes - not to mention an avid coffee enthusiast - Mitchell was doubly eager to participate.
"While speaking with Ryan, I realized that, like MLT, Storyville is a cool company that believes in doing well by doing good," Mitchell said. "Just as we've long supported local nonprofits such as Genesis Shelter, Storyville has taken up a global cause they're equally passionate about, and we're doing our part to help."
MLT Creative invites clients and other guests to partake in a night
of laid-back live music with desserts and Storyville coffee, and to support Storyville Live's ongoing efforts to fight an international problem that still affects more than 27 million people today.
The concert will be held Tuesday, June 29 at MLT Creative's home office, 4020 E. Ponce de Leon Ave., Clarkston, Ga. Doors open at 7 p.m., and the music begins at 7:30. Tickets are $35. To purchase, call 888-323-3347 or visit www.mltcreative.com/storyville.
About Storyville Coffee Company
Founded in Seattle, Wash., Storyville describes itself as "a coffee company on a mission to change the world." In addition to its notable humanitarian efforts, Storyville also prides itself on its dedication to delivering the freshest, most artfully roasted coffee beans, which it ships same-day from Seattle to anywhere in the country. Storyville plans to produce hundreds of Storyville Live concerts over the next year, and to raise millions of dollars for the International Justice Mission in the years to come.
About MLT Creative
MLT Creative, based on the east side of Atlanta, Ga., with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Contact:
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com
Posted on Sun, Jun 20, 2010
ATLANTA, GEORGIA - June 21, 2010 - Altanta-based B2B marketing firm
MLT Creative is clearing some mantle space after another successful awards season, during which they took home an Atlanta Marketer of the Year (AMY) Award for Integrated Marketing, and a DMA SouthStar Award in the same category.
Both awards honored the agency's work with EMS Sky Connect, a trusted manufacturer of SATCOM and tracking systems for aircraft, ships and land vehicles. MLT Creative's campaign introduced the avionics industry to Forte, the world's first affordable in-flight voice, text and tracking system.
"It was a challenging campaign," said MLT President and Creative Director Billy Mitchell "and it makes me extremely proud to see our team rewarded for all their hard work."
Both awards were graciously accepted at their respective events by MLT Account Executive Vann Morris, who delivered a pair of ebullient speeches in which she thanked everyone involved in the Forte campaign.
MLT's AMY Awards night was not without its other honors. The agency was also nominated in the category of Integrated Marketing Campaign and Direct Response Mailer: 3D, for their work with BioGuard, one of the nation's premier suppliers of pool and spa care products; and Mitchell himself was a finalist for the night's last award, B2B Marketer of Year.
"As first runner-up, I'm ready to represent if anyone finds any compromising photos of the winner," Mitchell joked, "but seriously, it felt great to be in the running for such a prestigious honor."
Founded by the Atlanta chapter of the American Marketing Association, the AMY Awards honor the top advertising and marketing in the city. According to the official website, "The AMYs celebrate more than just great creative - they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results."
The Direct Marketing Association of Atlanta holds the DMA SouthStar Awards to honor campaigns that have the power to change business. To win, a campaign must have the perfect combination of visionary strategy, compelling creative and breakthrough results.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Posted on Mon, Apr 05, 2010
Atlanta, GA April 5, 2010 -- B2B marketers have blogging on their minds. What's the best way to use a blog? How does one measure results? The answers to these questions are critical to creating a blog that develops value for businesses that use them.
Practical ways to make the most of a B2B blog will be shared during the free "B2B Blogging: Basics, Best Practices... and Blunders" webinar, hosted by MLT Creative.
Featured speaker and long-time blog expert, Mark Schaefer of Schaefer Marketing Solutions; and Martine Hunter, creative director of inbound marketing at MLT Creative; will walk webinar attendees through:
The answers to these questions are critical to creating a blog that develops value for businesses that use them.
- The practical business benefits of blogging
- Six ways to use your blog as an effective sales agent
- The biggest mistakes you've probably never considered
- The secret sauce to boost your B2B blog
Blogs give businesses a medium through which to reach prospective clients each week. Attending this free webinar will increase the likelihood that new prospects will read the blogs of the attendees and become their clients.
The live event will take place Wednesday, April 14th at 2:00 PM EST, and is open to all marketers interested in improving their B2B blog.
Registration HERE.
Those who register will receive an on-demand webinar and complementary e-book following the event.
About the Speaker
Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies, and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}.
About MLT Creative:
Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising, direct marketing, inbound marketing and sales promotions.
Posted on Tue, Mar 23, 2010
ATLANTA, GEORGIA – March 22, 2010 – For the second time in a row, Atlanta-based business-to-business marketing firm
MLT Creative has been honored as one of
BtoB Magazine's top agencies of the year. The 2010 edition of the publication’s annual feature, which appeared in its March 8th issue, honors small, medium, large and technical B2B agencies from across the country.
In making their selections, BtoB’s editors look for agencie
s that have demonstrated outstanding, innovative ideas and created effective, profitable campaigns.
"MLT Creative is honored and excited to be named one of BtoB's ‘Top Agencies of 2010,’" said
Billy Mitchell, MLT Creative president. "The fact that we’ve made the list two years in a row now speaks to the consistency and quality of our ideas, and to the dedication of a hard-working staff that makes accolades like this possible."
MLT Creative specializes in business-to-business advertising and marketing. Mitchell founded it in 1984 along with partners Craig Lindberg and Glenn Taylor. Its services include strategic planning, positioning, brand development, advertising and sales promotions.
MLT’s client list include business-to-business leaders from various industries, such as BioGuard, one of the nation’s premier pool and spa care suppliers; EMS Sky Connect, a trusted manufacturer of SATCOM and tracking systems for aircraft, ships and land vehicles; Airgas, the nation's largest distributor of industrial, medical and specialty gases; and Manheim, the largest provider of vehicle remarketing services in the world.
About MLT Creative MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad™ for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
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Posted on Mon, Mar 01, 2010
Atlanta-based B-to-B marketing agency MLT Creative has been named finalists in three different categories of the 2010 Atlanta Marketer of the Year Awards. ATLANTA, GEORGIA - March 1, 2010 - The Atlanta Marketer of the Year Awards (AMYs) are here again, and it's been another banner year for B2B agency MLT Creative, which was named as a finalist in three different categories. It marks the third year in a row that MLT has turned in an impressive showing among the n
ominees.
This time, the Clarkston-based company garnered nods in the categories of Integrated Marketing Campaign and Direct Response Mailer: 3D, while MLT President Billy Mitchell was named a finalist for Agency Marketer of Year.
"We're really proud to have had another year with so much recognition," Mitchell said, "and it is especially humbling to be in the running for B2B Marketer of the Year, which I couldn't have done without my amazing team of B2B brainiacs and maniacs."
The nominations honor notable MLT campaigns for clients including BioGuard, one of the nation's premier suppliers of pool and spa care products; and EMS SkyConnect, a trusted manufacturer of SATCOM and tracking systems for aircraft, ships and land vehicles.
The BioGuard campaign, a 3D direct response mailer, introduced pool supply companies nationwide to the BioGuard's new look and product positioning, while MLT's integrated marketing campaign for EMS SkyConnect introduced the avionics industry to Forte, the world's first affordable in-flight phone system.
Founded by the Atlanta chapter of the American Marketing Association, the AMY Awards honor the top advertising and marketing in the city. According to their official website, www.amyawardsatl.com, "The AMYs celebrate more than just great creative - they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results."
The AMYs will be held on March 11, 2010, from 5:30 to 10 p.m. at the Fabulous Fox Theatre, 660 Peachtree St., Atlanta.
About MLT Creative
MLT Creative , based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
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Posted on Fri, Feb 19, 2010
Certifications Awarded by Inbound Marketing University Training Program
Atlanta, Ga., February 19, 2010 - Inbound Marketing University awarded the Inbound Marketing Certification to six members of the MLT Creative staff recently as part of its comprehensive training program for Internet marketing. Creative Directors Martine Hunter and Brian Sheppard were the inaugural awardees, receiving their certifications last Fall. Strategy Director Patrick Maness along with Account Executives Vann Morris, Kelly Pires and Sarah Young each obtained certification with the most recent class this week.
This HubSpot-administered certification acknowledges MLT Creative's drive for ongoing professional development, as well as proficiency in the principles and best practices of inbound marketing. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
"As a marketing firm that specializes in B2B marketing," said MLT Creative President Billy Mitchell, "we believe any company that doesn't make its website a hub for their marketing efforts is missing the opportunities that a combined inbound and outbound marketing program can provide. It's important that we practice what we preach to our clients and prospects, and having so many members of our team earn this accreditation is part of that process."
MLT Creative's newly certified employees join an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program, which includes 16 in-depth classes covering every facet of inbound marketing, as well as a comprehensive certification exam.
The courses are taught by a knowledgeable faculty of professors, including New York Times best-selling author Chris Brogan, Google's Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more.
This certification is administered by HubSpot, which moderates Inbound Marketing University. InboundMarketing.com is an online community and certification program for marketers. The site's content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984 by partners Billy Mitchell, Craig Lindberg and Glenn Taylor.
Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, inbound and outbound marketing, advertising and sales promotions. Find them online at www.mltcreative.com.
About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.
About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site's content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc.
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