Posted on Sun, Jun 20, 2010
ATLANTA, GEORGIA - June 21, 2010 - Altanta-based B2B marketing firm
MLT Creative is clearing some mantle space after another successful awards season, during which they took home an Atlanta Marketer of the Year (AMY) Award for Integrated Marketing, and a DMA SouthStar Award in the same category.
Both awards honored the agency's work with EMS Sky Connect, a trusted manufacturer of SATCOM and tracking systems for aircraft, ships and land vehicles. MLT Creative's campaign introduced the avionics industry to Forte, the world's first affordable in-flight voice, text and tracking system.
"It was a challenging campaign," said MLT President and Creative Director Billy Mitchell "and it makes me extremely proud to see our team rewarded for all their hard work."
Both awards were graciously accepted at their respective events by MLT Account Executive Vann Morris, who delivered a pair of ebullient speeches in which she thanked everyone involved in the Forte campaign.
MLT's AMY Awards night was not without its other honors. The agency was also nominated in the category of Integrated Marketing Campaign and Direct Response Mailer: 3D, for their work with BioGuard, one of the nation's premier suppliers of pool and spa care products; and Mitchell himself was a finalist for the night's last award, B2B Marketer of Year.
"As first runner-up, I'm ready to represent if anyone finds any compromising photos of the winner," Mitchell joked, "but seriously, it felt great to be in the running for such a prestigious honor."
Founded by the Atlanta chapter of the American Marketing Association, the AMY Awards honor the top advertising and marketing in the city. According to the official website, "The AMYs celebrate more than just great creative - they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results."
The Direct Marketing Association of Atlanta holds the DMA SouthStar Awards to honor campaigns that have the power to change business. To win, a campaign must have the perfect combination of visionary strategy, compelling creative and breakthrough results.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Posted on Tue, Nov 03, 2009
ATLANTA - Atlanta-based business-to-business marketing agency
MLT Creative recently received multiple recognitions for their direct marketing efforts, including a featured spot in
DELIVER Magazine's "Best of the Brag Room," as well as a listing among direct marketing specialists in an October issue of the industry publication
BtoB Magazine.
MLT Creative's direct marketing achievements were initially acknowledged this past spring with two
Direct Marketing Association (DMA) SouthStar awards.
The primary catalyst for all these accolades was MLT Creative's "Need a Lift?" campaign, a multi-stage direct marketing effort designed to attract new clients. The campaign featured eight interactive and dimensional mailers that demonstrated the agency's creative and strategic capabilities in a fun and engaging way. In a move that conveyed both confidence and complete transparency, MLT invited prospective clients to monitor the campaign's effectiveness (via response rates) at a microsite called "
The Idea Launch Lab,"which offered regular updates.
"
The Best of the Brag Room," from
DELIVER Magazine,which is a publication of the U.S. Postal Service, offers a gallery of what they call "some of the smartest and most creative recent mail communications. The "Need a Lift" campaign was honored among a select handful of other entries.
Hot on the heels of the Brag Room was MLT Creative's mention in the Oct. 12 issue of
BtoB Magazine, in which the agency was listed among the best in the business in the "Direct agencies at a glance" section.
By applying their skills at B2B direct marketing to their own new business outreach, MLT Creative not only "practices what they preach" for their existing clients, they also won three new accounts in 2009 in the process.
About MLT CreativeMLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island,was founded in 1984 by partners
Billy Mitchell,
Craig Lindberg and
Glenn Taylor.
Known as the Idea Launch Pad
TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning,brand development, inbound marketing, advertising and sales promotions.
ContactChase Mitchell, Public Relations
MLT Creative, 404-292-4502,
chase.mitchell@mltcreative.com
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Posted on Thu, Jun 11, 2009
ATLANTA, GEORGIA - May 26, 2009 - Atlanta-based business-to-business marketing agency MLT Creative earned two awards from the Atlanta chapter of the Direct Marketing Association (DMA). The South Star Awards of DMA-Atlanta recognize excellence in direct marketing strategy, creativity and results. These honors add to a mounting number of industry accolades MLT Creative has earned this year.
MLT Creative won the South Star for the best B-to-B Integrated Campaign in the category of Image Building for its work with Airgas, the country's largest distributor of industrial, medical and specialty gases and related equipment. The agency designed a campaign around Airgas's reclamation efforts, which were prompted by the mandated phase-down of the common refrigerant R-22 and other HCFCs. Targeting HVAC technicians and supply wholesalers, the Airgas refrigerant reclamation program includes incentives like providing free gas reclamation tanks and paying wholesalers for returning their used refrigerant gas to Airgas.
To tout the environmental benefits of the program while playing on the color of printed currency, MLT modified it to read "Be Green and Turn Those Used Refrigerants Into Cash." While the direct mail pieces were central, the integrated marketing campaign was branded over multiple platforms, including print and banner ads, point-of-sale materials and collateral.
"This was a really green campaign to work on," said MLT Creative Account Executive Vann Morris, "because we knew that if we were successful, it also meant that we would be keeping ozone-depleting gas out of the atmosphere."
For that reason, she added, "we are so proud of the campaign's success. And the DMA South Star Award is like icing on the cake!"
The campaign's success speaks for itself: Initially, there were no ReKlaim collection center locations. Now there are 230.
MLT Creative's other South Star Award is especially dear to the agency, as it recognizes their ability to promote their most important client: themselves. The agency won in the B-to-B Integrated Campaign - Lead Generation category for its own integrated "'Need a Lift?' Eight-Straight Strategy" campaign.
After developing a new website, the agency capitalized on its launch by kicking off a new business development campaign. They combined the website with self-promotional efforts to attract, engage, convert and retain customers. Pushing for brand awareness and recall, the campaign's strategy included outreaches that were frequent and repetitive. MLT Creative shipped eight tactile, clutter-busting mailers to its target market of 300 Atlanta marketing professionals in a rapid-fire, 10-week schedule.
In order to convey the strengths in both creative and strategic areas, the agency developed a parallel component to the mailers, labeled an "experiment." This experiment invited each recipient to participate in the campaign under the promise of offering a totally transparent view of its goals, strategy, tracking and results. Creative direction shaped these goals as scientific hypotheses, and an interactive microsite dubbed "The Idea Launch Lab" (www.theidealaunchlab.com) served as an experiential environment for sharing the results. The creative team devised, designed and constructed a a series of foam and paper airplanes and rockets that backed up the campaign's "Need a Lift?" theme, designed to drive recipients to The Idea Launch Lab - as were incentives such as a travel voucher and other giveaways.
"Our Eight-Straight ‘Need a Lift?' campaign was a success by enabling us to target, connect and land work with new B2B marketing clients, even in the midst of a slowing economy," said Account Executive Kelly Pires. "To receive this peer recognition from the DMA-Atlanta makes our achievement that much sweeter."
The campaign was successful because it combined innovative ideas with industry best practices and a creative strategy that generated returns three times the investment.
The DMA South Star Awards are the latest in an exciting string of recent nods for MLT Creative. Additional honors this year include the American Marketing Association AMY Award for B2B Visual Branding, with an additional four finalist awards; recognition as a Georgia State University MAX Award finalist; and, most recently, a coveted spot on BtoB Magazine's Top BtoB Agencies List.
About MLT CreativeMLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad
TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Contact:Chase Mitchell, Public Relations
MLT Creative, 404-292-4502,
chase.mitchell@mltcreative.com
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