Posted on Wed, Nov 04, 2009
ATLANTA - Atlanta-based B-to-B marketing firm
MLT Creative has been named the Direct Marketing Agency of Record for
EMS Sky Connect after their success with a launch campaign to promote the new Forté in-flight phone system.
The campaign's messaging centered around the phone system's affordability and reliable Iridium-based service, inviting avionics dealers as well as end-users to "Say hello to Forté, and goodbye to the high cost of in-flight phones."
With the help of MLT Creative's marketing efforts, Forté is surpassing its sales goals, and that success has transitioned into the agency's work on the launch campaign for
Forté AirMail, which adds e-mail service to EMS Sky Connect's growing suite of in-flight communication capabilities.
"Now that EMS Sky Connect is introducing the in-flight e-mail capabilities of Forté AirMail," says Vann Morris, account executive at MLT Creative, "we'll be marketing it to avionics dealers, business jet owners and executive passengers throughout North America and the world."
MLT's first objective was to introduce the world to Forté AirMail at the 2009
National Business Aviation Association show Oct. 20-22 in Orlando, Fla.
"One of the primary focuses of the NBAA show this year was that, for private jet pilots and their passengers, in-flight connectivity is no longer a luxury - it's a necessity," said Iain Ronis, Director of Communications at EMS Sky Connect, "and MLT Creative helped us send that message, positioning Forté AirMail as a true game-changer."
EMS Sky Connect, a division of EMS Technologies, Inc., is a leader in Iridium-based satellite technology and services for fixed-wing, helicopter, ground-based and marine applications. They offer satellite-based tracking and voice systems in both commercial and government markets, and currently have more than 4,500 Iridium-based communication systems flying worldwide.
For more information about Forté AirMail visit
www.forteairmail.com. For more information about EMS Sky Connect, visit
www.skyconnect.com. For more information about parent company EMS Technologies, visit
www.ems-t.com.
About MLT CreativeMLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984 by partners Billy Mitchell, Craig Lindberg and Glenn Taylor.
Known as the Idea Launch Pad
TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, inbound marketing, advertising and sales promotions. Find them online at
www.mltcreative.com.
Contact
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502,
chase.mitchell@mltcreative.com# # #
Posted on Tue, Nov 03, 2009
ATLANTA - Atlanta-based business-to-business marketing agency
MLT Creative recently received multiple recognitions for their direct marketing efforts, including a featured spot in
DELIVER Magazine's "Best of the Brag Room," as well as a listing among direct marketing specialists in an October issue of the industry publication
BtoB Magazine.
MLT Creative's direct marketing achievements were initially acknowledged this past spring with two
Direct Marketing Association (DMA) SouthStar awards.
The primary catalyst for all these accolades was MLT Creative's "Need a Lift?" campaign, a multi-stage direct marketing effort designed to attract new clients. The campaign featured eight interactive and dimensional mailers that demonstrated the agency's creative and strategic capabilities in a fun and engaging way. In a move that conveyed both confidence and complete transparency, MLT invited prospective clients to monitor the campaign's effectiveness (via response rates) at a microsite called "
The Idea Launch Lab,"which offered regular updates.
"
The Best of the Brag Room," from
DELIVER Magazine,which is a publication of the U.S. Postal Service, offers a gallery of what they call "some of the smartest and most creative recent mail communications. The "Need a Lift" campaign was honored among a select handful of other entries.
Hot on the heels of the Brag Room was MLT Creative's mention in the Oct. 12 issue of
BtoB Magazine, in which the agency was listed among the best in the business in the "Direct agencies at a glance" section.
By applying their skills at B2B direct marketing to their own new business outreach, MLT Creative not only "practices what they preach" for their existing clients, they also won three new accounts in 2009 in the process.
About MLT CreativeMLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island,was founded in 1984 by partners
Billy Mitchell,
Craig Lindberg and
Glenn Taylor.
Known as the Idea Launch Pad
TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning,brand development, inbound marketing, advertising and sales promotions.
ContactChase Mitchell, Public Relations
MLT Creative, 404-292-4502,
chase.mitchell@mltcreative.com
###
Posted on Thu, Jun 11, 2009
ATLANTA, GEORGIA - May 26, 2009 - Atlanta-based business-to-business marketing agency MLT Creative earned two awards from the Atlanta chapter of the Direct Marketing Association (DMA). The South Star Awards of DMA-Atlanta recognize excellence in direct marketing strategy, creativity and results. These honors add to a mounting number of industry accolades MLT Creative has earned this year.
MLT Creative won the South Star for the best B-to-B Integrated Campaign in the category of Image Building for its work with Airgas, the country's largest distributor of industrial, medical and specialty gases and related equipment. The agency designed a campaign around Airgas's reclamation efforts, which were prompted by the mandated phase-down of the common refrigerant R-22 and other HCFCs. Targeting HVAC technicians and supply wholesalers, the Airgas refrigerant reclamation program includes incentives like providing free gas reclamation tanks and paying wholesalers for returning their used refrigerant gas to Airgas.
To tout the environmental benefits of the program while playing on the color of printed currency, MLT modified it to read "Be Green and Turn Those Used Refrigerants Into Cash." While the direct mail pieces were central, the integrated marketing campaign was branded over multiple platforms, including print and banner ads, point-of-sale materials and collateral.
"This was a really green campaign to work on," said MLT Creative Account Executive Vann Morris, "because we knew that if we were successful, it also meant that we would be keeping ozone-depleting gas out of the atmosphere."
For that reason, she added, "we are so proud of the campaign's success. And the DMA South Star Award is like icing on the cake!"
The campaign's success speaks for itself: Initially, there were no ReKlaim collection center locations. Now there are 230.
MLT Creative's other South Star Award is especially dear to the agency, as it recognizes their ability to promote their most important client: themselves. The agency won in the B-to-B Integrated Campaign - Lead Generation category for its own integrated "'Need a Lift?' Eight-Straight Strategy" campaign.
After developing a new website, the agency capitalized on its launch by kicking off a new business development campaign. They combined the website with self-promotional efforts to attract, engage, convert and retain customers. Pushing for brand awareness and recall, the campaign's strategy included outreaches that were frequent and repetitive. MLT Creative shipped eight tactile, clutter-busting mailers to its target market of 300 Atlanta marketing professionals in a rapid-fire, 10-week schedule.
In order to convey the strengths in both creative and strategic areas, the agency developed a parallel component to the mailers, labeled an "experiment." This experiment invited each recipient to participate in the campaign under the promise of offering a totally transparent view of its goals, strategy, tracking and results. Creative direction shaped these goals as scientific hypotheses, and an interactive microsite dubbed "The Idea Launch Lab" (www.theidealaunchlab.com) served as an experiential environment for sharing the results. The creative team devised, designed and constructed a a series of foam and paper airplanes and rockets that backed up the campaign's "Need a Lift?" theme, designed to drive recipients to The Idea Launch Lab - as were incentives such as a travel voucher and other giveaways.
"Our Eight-Straight ‘Need a Lift?' campaign was a success by enabling us to target, connect and land work with new B2B marketing clients, even in the midst of a slowing economy," said Account Executive Kelly Pires. "To receive this peer recognition from the DMA-Atlanta makes our achievement that much sweeter."
The campaign was successful because it combined innovative ideas with industry best practices and a creative strategy that generated returns three times the investment.
The DMA South Star Awards are the latest in an exciting string of recent nods for MLT Creative. Additional honors this year include the American Marketing Association AMY Award for B2B Visual Branding, with an additional four finalist awards; recognition as a Georgia State University MAX Award finalist; and, most recently, a coveted spot on BtoB Magazine's Top BtoB Agencies List.
About MLT CreativeMLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad
TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Contact:Chase Mitchell, Public Relations
MLT Creative, 404-292-4502,
chase.mitchell@mltcreative.com
###
Posted on Tue, Jun 02, 2009
ATLANTA - While economic woes have forced many a marketing firm to cut back on staff, Atlanta-based business-to-business ad agency MLT Creative sees a huge upside in swimming upstream, expanding in the face of recession.
Just last year, the agency expanded their operations to Rhode Island - a long way away from its east Atlanta hometown.
"It's definitely a bold move," says MLT Creative Strategic Director Patrick Maness, "but we have never been afraid to take calculated risks; especially one with such potential"
How did it happen? Well, when Maness decided to leave Atlanta over a year ago for the Providence, R.I. area, it opened up a rather serendipitous opportunity for MLT to establish a northern foothold. Rather than leave the company, Maness opted to retain his existing position while, at the same time, working toward a long-term goal of creating a client base up north.
"Essentially," he says, "we were testing the waters to see if a remote office would mesh well with our existing office infrastructure, and after a year, it's worked out great."
More than its own separate entity, the Providence-based post also manages to stay seamlessly integrated into the daily flow of the Atlanta office. And by taking frequent trips back, Maness still makes it to plenty of meetings.
"It's actually worked out really well," Maness says, noting that the move has allowed him to shift his focus to the "broader issues and opportunities facing our clients and the agency."
MLT Creative's founding partners - Billy Mitchell, Craig Lindberg and Glenn Taylor -are dedicated to finding new clients not only in Rhode Island, but in Boston, New York City or anywhere in between.
"There are plenty of opportunities in the Northeast to leverage our niche of working as an extension of corporate marketing departments to deliver top-notch creative solutions that get results," Maness says. "It's the same model that has been such a success for us - and our clients - in the Southeast for the past 25 years.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Contact:
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com
Posted on Wed, Apr 15, 2009
ATLANTA, GEORGIA - April 15, 2009 - MLT Creative, a business-to-business marketing and advertising agency, announced today that it has earned a coveted position on BtoB Magazine's "Top Agencies of 2009" list. Appearing in the publication's April 6 issue, the annual list of 125 includes small, medium, large and technical B-to-B agencies from around the country.
The BtoB editors select agencies that have orchestrated the most outstanding, challenging, inventive and effective campaigns. The list includes agencies from across the country.
"This is a big deal for all of us at MLT Creative. Being named one of BtoB's Top Agencies by the top publication in the business is an honor," said Craig Lindberg, MLT Creative executive vice president. "We're proud that our ideas and work have been recognized and we're pleased to be in such great company."
The Atlanta-based agency specializes in business-to-business advertising and marketing. Founded in 1984 by Billy Mitchell along with partners Craig Lindberg and Glenn Taylor, it is known as the Idea Launch Pad for B-to-B marketers. Its services include strategic planning, positioning, brand development, advertising and sales promotions.
This latest accolade follows recent honors from the Atlanta chapter of the American Marketing Association, which bestowed upon MLT Creative the Atlanta Marketer of the Year Award in the category of B2B Visual Branding. The agency was also named a finalist in four other categories. Mere weeks before that, MLT Creative received a finalist nod in the MAX Awards -- honoring marketing's leading innovators in Georgia.
MLT Creative works on behalf of business-to-business leaders in various industries. Clients include companies like Sto Corp, the world's leading manufacturer of exterior wall claddings; Airgas, the country's largest distributor of industrial, medical and specialty gases; and Manheim, the world's largest provider of vehicle remarketing services.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Contact:
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com
Posted on Tue, Nov 25, 2008
ATLANTA, GEORGIA (PRWEB) - November 25, 2008 - A big challenge was met with big ideas when Birmingham-based AutoTec asked MLT Creative to help enroll (or re-enroll) every licensed automotive dealer in North America with AuctionACCESS®, the venerable technology platform that connects them to more than 190 wholesale auto auctions across North America.
As AuctionACCESS®, AutoTec's flagship product, entered its tenth year of existence the database of registered dealers was due for an update, and the brand was in need of an overhaul.
Now, as a result of this immense integrated marketing effort, hundreds of thousands of dealer records have been updated, and they have a higher awareness of the immeasurable value that accompanies an AuctionACCESS® membership, which expands their buying and selling capabilities dramatically.
"Right from the start, I understood this was a historic undertaking for the automotive industry," says Billy Mitchell, creative director and president of MLT. "To reach every dealer, large and small, in North America was challenging enough, but we also needed to get them to respond. All 70,000 of them, plus more than 100,000 authorized reps. Well, they responded, and we helped AuctionACCESS® make history."
But making history is never easy, as MLT's strategy director, Patrick Maness, can attest.
"We had a small window of time to get the attention of every dealer coast-to-coast and get them to respond," Maness says, "so we took a multi-faceted approach. We enlisted the help of auctions and national dealer associations to channel our messaging, utilized print advertising and PR for air cover and targeted dealers with direct mail and email. The cornerstone of the campaign was an eye-catching point-of-sale program displayed at hundreds of wholesale auctions."
"There were plenty of long nights and weekends spent pulling everything together," Maness says, crediting the leadership and staff at AutoTec for their close involvement. "It was a totally collaborative effort between agency and client."
Not surprisingly, those at AutoTec are just as eager to sing the campaign's praises.
"The response we got -- from dealers, reps, and auctions -- was just incredible," says AutoTec President and CEO Chuck Redden. "To date we have had over 200,000 dealers and reps renew their AuctionACCESS memberships. MLT took our marketing machine from 0 - 60, and in the process has become an integral part of our team."
Aside from drastically simplifying the registration process for an unprecedented number of dealers, the newly up-to-date information also helps keep out unlicensed buyers and prevent fraudulent purchases. AuctionACCESS® makes wholesale auctions a more secure environment for buyers and sellers alike.
"I'm very fortunate to have been part of this campaign," Maness says, "because the model we helped create will no doubt have a lasting impression on the vehicle remarketing industry."
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
About AutoTec
AuctionACCESS® was developed ten years ago by AutoTec, LLC, a privately held company based in Birmingham, AL. AutoTec provides e-business solutions to the automotive remarketing industry. AuctionACCESS® is the industry standard for managing access to wholesale auto auctions. It is currently used by more than 190 wholesale auto auctions and online channels across North America, with further expansion into 70 countries around the world. Visit www.auctionaccess.com for details.
Contact:
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com