B2B Marketing Firm Flying High as Avionics Company's Direct Marketing Agency

ATLANTA - Atlanta-based B-to-B marketing firm MLT Creative has been named the Direct Marketing Agency of Record for EMS Sky Connect after their success with a launch campaign to promote the new Forté in-flight phone system.

The campaign's messaging centered around the phone system's affordability and reliable Iridium-based service, inviting avionics dealers as well as end-users to "Say hello to Forté, and goodbye to the high cost of in-flight phones."

With the help of MLT Creative's marketing efforts, Forté is surpassing its sales goals, and that success has transitioned into the agency's work on the launch campaign for Forté AirMail, which adds e-mail service to EMS Sky Connect's growing suite of in-flight communication capabilities.

"Now that EMS Sky Connect is introducing the in-flight e-mail capabilities of Forté AirMail," says Vann Morris, account executive at MLT Creative, "we'll be marketing it to avionics dealers, business jet owners and executive passengers throughout North America and the world."

MLT's first objective was to introduce the world to Forté AirMail at the 2009 National Business Aviation Association show Oct. 20-22 in Orlando, Fla.

"One of the primary focuses of the NBAA show this year was that, for private jet pilots and their passengers, in-flight connectivity is no longer a luxury - it's a necessity," said Iain Ronis, Director of Communications at EMS Sky Connect, "and MLT Creative helped us send that message, positioning Forté AirMail as a true game-changer."

EMS Sky Connect, a division of EMS Technologies, Inc., is a leader in Iridium-based satellite technology and services for fixed-wing, helicopter, ground-based and marine applications. They offer satellite-based tracking and voice systems in both commercial and government markets, and currently have more than 4,500 Iridium-based communication systems flying worldwide.

For more information about Forté AirMail visit www.forteairmail.com. For more information about EMS Sky Connect, visit www.skyconnect.com. For more information about parent company EMS Technologies, visit www.ems-t.com.


About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984 by partners Billy Mitchell, Craig Lindberg and Glenn Taylor.

Known as the Idea Launch Pad^TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, inbound marketing, advertising and sales promotions. Find them online at www.mltcreative.com.

Contact
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com

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Atlanta B2B marketing agency honored for direct marketing efforts

ATLANTA - Atlanta-based business-to-business marketing agency MLT Creative recently received multiple recognitions for their direct marketing efforts, including a featured spot in DELIVER Magazine's "Best of the Brag Room," as well as a listing among direct marketing specialists in an October issue of the industry publication BtoB Magazine. MLT Creative's direct marketing achievements were initially acknowledged this past spring with two Direct Marketing Association (DMA) SouthStar awards.

The primary catalyst for all these accolades was MLT Creative's "Need a Lift?" campaign, a multi-stage direct marketing effort designed to attract new clients. The campaign featured eight interactive and dimensional mailers that demonstrated the agency's creative and strategic capabilities in a fun and engaging way. In a move that conveyed both confidence and complete transparency, MLT invited prospective clients to monitor the campaign's effectiveness (via response rates) at a microsite called "The Idea Launch Lab,"which offered regular updates.

"The Best of the Brag Room," from DELIVER Magazine,which is a publication of the U.S. Postal Service, offers a gallery of what they call "some of the smartest and most creative recent mail communications. The "Need a Lift" campaign was honored among a select handful of other entries.

Hot on the heels of the Brag Room was MLT Creative's mention in the Oct. 12 issue of BtoB Magazine, in which the agency was listed among the best in the business in the "Direct agencies at a glance" section.

By applying their skills at B2B direct marketing to their own new business outreach, MLT Creative not only "practices what they preach" for their existing clients, they also won three new accounts in 2009 in the process.

About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island,was founded in 1984 by partners Billy Mitchell, Craig Lindberg and Glenn Taylor.

Known as the Idea Launch Pad^TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning,brand development, inbound marketing, advertising and sales promotions.

Contact
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com 

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