Posted on Mon, Apr 05, 2010
Atlanta, GA April 5, 2010 -- B2B marketers have blogging on their minds. What's the best way to use a blog? How does one measure results? The answers to these questions are critical to creating a blog that develops value for businesses that use them.
Practical ways to make the most of a B2B blog will be shared during the free "B2B Blogging: Basics, Best Practices... and Blunders" webinar, hosted by MLT Creative.
Featured speaker and long-time blog expert, Mark Schaefer of Schaefer Marketing Solutions; and Martine Hunter, creative director of inbound marketing at MLT Creative; will walk webinar attendees through:
The answers to these questions are critical to creating a blog that develops value for businesses that use them.
- The practical business benefits of blogging
- Six ways to use your blog as an effective sales agent
- The biggest mistakes you've probably never considered
- The secret sauce to boost your B2B blog
Blogs give businesses a medium through which to reach prospective clients each week. Attending this free webinar will increase the likelihood that new prospects will read the blogs of the attendees and become their clients.
The live event will take place Wednesday, April 14th at 2:00 PM EST, and is open to all marketers interested in improving their B2B blog.
Registration HERE.
Those who register will receive an on-demand webinar and complementary e-book following the event.
About the Speaker
Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies, and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}.
About MLT Creative:
Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising, direct marketing, inbound marketing and sales promotions.