Posted on Wed, Jun 23, 2010
ATLANTA, GEORGIA - June 23, 2010 - Local bean fiends will soon have the chance to apply their coffee cravings to an important humanitarian cause.
Atlanta-based B2B marketing firm MLT Creative is hosting a concert along with Storyville Coffee Company as part of the Storyville Live Freedom Tour, with 100 percent of profits going to fight modern-day slavery and human trafficking around the world. MLT Creative's picturesque, tree-canopied Clarkston campus will serve as the backdrop for the event, which will feature musicians Jonathan Kingham and Ryan Shea Smith.
Plans for the concert came together several months ago, when Storyville Co-President Ryan Gamble reached out to MLT co-founder and Creative Director Billy Mitchell.
"Gamble had done some homework on us," Mitchell said, "and he came to me prepared with an idea he thought I'd be interested in. And he was right."
Gamble wanted MLT Creative's help in hosting a concert as part of the Storyville Live Freedom Tour, which holds live music events across the country to benefit the International Justice Mission, a global human rights agency that seeks justice for victims of slavery, sexual exploitation and other forms of violent oppression. As a long-time supporter of charitable causes - not to mention an avid coffee enthusiast - Mitchell was doubly eager to participate.
"While speaking with Ryan, I realized that, like MLT, Storyville is a cool company that believes in doing well by doing good," Mitchell said. "Just as we've long supported local nonprofits such as Genesis Shelter, Storyville has taken up a global cause they're equally passionate about, and we're doing our part to help."
MLT Creative invites clients and other guests to partake in a night
of laid-back live music with desserts and Storyville coffee, and to support Storyville Live's ongoing efforts to fight an international problem that still affects more than 27 million people today.
The concert will be held Tuesday, June 29 at MLT Creative's home office, 4020 E. Ponce de Leon Ave., Clarkston, Ga. Doors open at 7 p.m., and the music begins at 7:30. Tickets are $35. To purchase, call 888-323-3347 or visit www.mltcreative.com/storyville.
About Storyville Coffee Company
Founded in Seattle, Wash., Storyville describes itself as "a coffee company on a mission to change the world." In addition to its notable humanitarian efforts, Storyville also prides itself on its dedication to delivering the freshest, most artfully roasted coffee beans, which it ships same-day from Seattle to anywhere in the country. Storyville plans to produce hundreds of Storyville Live concerts over the next year, and to raise millions of dollars for the International Justice Mission in the years to come.
About MLT Creative
MLT Creative, based on the east side of Atlanta, Ga., with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Contact:
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com
Posted on Sun, Jun 20, 2010
ATLANTA, GEORGIA - June 21, 2010 - Altanta-based B2B marketing firm
MLT Creative is clearing some mantle space after another successful awards season, during which they took home an Atlanta Marketer of the Year (AMY) Award for Integrated Marketing, and a DMA SouthStar Award in the same category.
Both awards honored the agency's work with EMS Sky Connect, a trusted manufacturer of SATCOM and tracking systems for aircraft, ships and land vehicles. MLT Creative's campaign introduced the avionics industry to Forte, the world's first affordable in-flight voice, text and tracking system.
"It was a challenging campaign," said MLT President and Creative Director Billy Mitchell "and it makes me extremely proud to see our team rewarded for all their hard work."
Both awards were graciously accepted at their respective events by MLT Account Executive Vann Morris, who delivered a pair of ebullient speeches in which she thanked everyone involved in the Forte campaign.
MLT's AMY Awards night was not without its other honors. The agency was also nominated in the category of Integrated Marketing Campaign and Direct Response Mailer: 3D, for their work with BioGuard, one of the nation's premier suppliers of pool and spa care products; and Mitchell himself was a finalist for the night's last award, B2B Marketer of Year.
"As first runner-up, I'm ready to represent if anyone finds any compromising photos of the winner," Mitchell joked, "but seriously, it felt great to be in the running for such a prestigious honor."
Founded by the Atlanta chapter of the American Marketing Association, the AMY Awards honor the top advertising and marketing in the city. According to the official website, "The AMYs celebrate more than just great creative - they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results."
The Direct Marketing Association of Atlanta holds the DMA SouthStar Awards to honor campaigns that have the power to change business. To win, a campaign must have the perfect combination of visionary strategy, compelling creative and breakthrough results.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.