Posted on Fri, Jul 16, 2010
Atlanta-based B2B marketing firm MLT Creative recently teamed up with Storyville Coffee Company to host an evening of live music, the profits from which went toward the fight against modern-day slavery and human trafficking.
On June 29, Atlanta-based B2B marketing firm MLT Creative joined forces with Seattle’s Storyville Coffee Company to host Storyville Live, a coffee-and-concert event to benefit the fight against modern-day slavery and human trafficking.
MLT Creative held the concert on its campus of bungalow-style offices on the east side of Atlanta. The show was well-attended and guests were able to enjoy the music in an environment the agency has created for special events. Attendees were treated to the musical stylings of Jonathan Kingham and Ryan Shea Smith, two up-and-coming musicians from Seattle.
The duo traded vocal duties throughout the night as they played two full sets of songs from their respective albums, as well as a masterful cover of the ‘90s-era Bobby Brown classic, “Every Little Step.” It was during this song that Kingham launched into an extended freestyle, deftly improvising lyrics about Storyville Coffee, MLT Creative, various concert attendees and the event itself. When he finished, the crowd erupted with applause.
After the show, MLT Creative invited all of its guests, including Storyville Coffee and the musicians, to an after party at the nearby Brockett Pub House & Grill.
MLT Creative, Storyville and all who attended helped raise thousands of dollars for the International Justice Mission (IJM), an organization that seeks to stamp out the practice of modern-day slavery and human trafficking around the world.
For more, check out photos and footage from the show at the MLT Creative Facebook fan page.
About Storyville Coffee Company
Founded in Seattle, Wash., Storyville describes itself as "a coffee company on a mission to change the world." In addition to its notable humanitarian efforts, Storyville also prides itself on its dedication to delivering the freshest, most artfully roasted coffee beans, which it ships same-day from Seattle to anywhere in the country. Storyville plans to produce hundreds of Storyville Live concerts over the next year, and to raise millions of dollars for the International Justice Mission in the years to come.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad™ for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.
Posted on Thu, Jul 15, 2010
What you don’t know about LinkedIn could be hurting your business.
LinkedIn is
the world’s most popular online platform for profession als, and yet merely 1 percent of users are taking adv antage of all the site has to offer.
That’s why Atlanta-based marketing firm MLT Creative (one of BtoB Magazine’s Top 100 B2B Agencies two years in a row) is hosting “LinkedIn: Basic Best Practices for B2B Marketers“LinkedIn: Basic Best Practices for B2B Marketers,” an open webinar featuring LinkedIn expert Viveka von Rosen, founder of Linked Into Business.
With this webinar, which will be held Wednesday, July 28 from 2-3 p.m., von Rosen aims to make a lot more LinkedIn users part of that 1 percent.
“Despite LinkedIn’s enormous popularity,” said Billy Mitchell, MLT Creative president and creative director, “only a small percentage of professionals are using this vital social media tool to its full potential. We at MLT had a lot to learn ourselves. So we brought in an expert.”
Mitchell held an interactive webinar for his own employees, who learned a lot from von Rosen’s advice.
“Viveka used an entertaining, informative webinar, as well as subsequent personalized videos, to show each of us, individually, where and how our LinkedIn profiles needed improvements,” Mitchell said. “Her guidance has been invaluable, and we’re excited to share that knowledge with others.”
Webinar attendees will learn to:
• Represent their personal brand and their company
• Optimize their profile to get found
• Increase their search rankings within LinkedIn
• Grow their network strategically
• Set weekly goals to build authority
Additionally, attendees will receive an eBook, a written reference guide for the best practices covered in the webinar, with added tips and checklists from LinkedIn expert, Viveka von Rosen.
B2B marketers use LinkedIn more than any other form of social media, and for good reason, according to Forrester Research. With more than 70 million users and one million company profiles, LinkedIn is focused purely on business discussion and professional networking. The demographics of the average LinkedIn user fit the background of the key decision-makers in B2B environments.
“LinkedIn should be an important part of everyone’s inbound marking plan,” Mitchell said.
Interested B2B marketers can sign up for this free webinar: Click Here
About the Speaker: Viveka von Rosen, Founder, Linked Into Business
Viveka is a successful entrepreneur, nationally renowned IA Certified LinkedIn trainer and expert, and a respected social media speaker. Her extensive sales and marketing background includes a specialization in helping her clients use social media marketing techniques to increase their business exposure.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad™ for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.