Atlanta B2B marketing agency honored for direct marketing efforts
Posted on Tue, Nov 03, 2009
ATLANTA - Atlanta-based business-to-business marketing agency
MLT Creative recently received multiple recognitions for their direct marketing efforts, including a featured spot in
DELIVER Magazine's "Best of the Brag Room," as well as a listing among direct marketing specialists in an October issue of the industry publication
BtoB Magazine.
MLT Creative's direct marketing achievements were initially acknowledged this past spring with two
Direct Marketing Association (DMA) SouthStar awards.
The primary catalyst for all these accolades was MLT Creative's "Need a Lift?" campaign, a multi-stage direct marketing effort designed to attract new clients. The campaign featured eight interactive and dimensional mailers that demonstrated the agency's creative and strategic capabilities in a fun and engaging way. In a move that conveyed both confidence and complete transparency, MLT invited prospective clients to monitor the campaign's effectiveness (via response rates) at a microsite called "
The Idea Launch Lab,"which offered regular updates.
"
The Best of the Brag Room," from
DELIVER Magazine,which is a publication of the U.S. Postal Service, offers a gallery of what they call "some of the smartest and most creative recent mail communications. The "Need a Lift" campaign was honored among a select handful of other entries.
Hot on the heels of the Brag Room was MLT Creative's mention in the Oct. 12 issue of
BtoB Magazine, in which the agency was listed among the best in the business in the "Direct agencies at a glance" section.
By applying their skills at B2B direct marketing to their own new business outreach, MLT Creative not only "practices what they preach" for their existing clients, they also won three new accounts in 2009 in the process.
About MLT CreativeMLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island,was founded in 1984 by partners
Billy Mitchell,
Craig Lindberg and
Glenn Taylor.
Known as the Idea Launch Pad
TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning,brand development, inbound marketing, advertising and sales promotions.
ContactChase Mitchell, Public Relations
MLT Creative, 404-292-4502,
chase.mitchell@mltcreative.com
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