Atlanta B2B marketing agency honored for direct marketing efforts

ATLANTA - Atlanta-based business-to-business marketing agency MLT Creative recently received multiple recognitions for their direct marketing efforts, including a featured spot in DELIVER Magazine's "Best of the Brag Room," as well as a listing among direct marketing specialists in an October issue of the industry publication BtoB Magazine. MLT Creative's direct marketing achievements were initially acknowledged this past spring with two Direct Marketing Association (DMA) SouthStar awards.

The primary catalyst for all these accolades was MLT Creative's "Need a Lift?" campaign, a multi-stage direct marketing effort designed to attract new clients. The campaign featured eight interactive and dimensional mailers that demonstrated the agency's creative and strategic capabilities in a fun and engaging way. In a move that conveyed both confidence and complete transparency, MLT invited prospective clients to monitor the campaign's effectiveness (via response rates) at a microsite called "The Idea Launch Lab,"which offered regular updates.

"The Best of the Brag Room," from DELIVER Magazine,which is a publication of the U.S. Postal Service, offers a gallery of what they call "some of the smartest and most creative recent mail communications. The "Need a Lift" campaign was honored among a select handful of other entries.

Hot on the heels of the Brag Room was MLT Creative's mention in the Oct. 12 issue of BtoB Magazine, in which the agency was listed among the best in the business in the "Direct agencies at a glance" section.

By applying their skills at B2B direct marketing to their own new business outreach, MLT Creative not only "practices what they preach" for their existing clients, they also won three new accounts in 2009 in the process.

About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island,was founded in 1984 by partners Billy Mitchell, Craig Lindberg and Glenn Taylor.

Known as the Idea Launch Pad^TM for B-to-B marketers, MLT Creative's services include strategic planning, positioning,brand development, inbound marketing, advertising and sales promotions.

Contact
Chase Mitchell, Public Relations
MLT Creative, 404-292-4502, chase.mitchell@mltcreative.com 

###