B2B Marketing Agency Staff Receive Certification in Inbound Marketing
Posted on Fri, Feb 19, 2010
Certifications Awarded by Inbound Marketing University Training Program
Atlanta, Ga., February 19, 2010 - Inbound Marketing University awarded the Inbound Marketing Certification to six members of the MLT Creative staff recently as part of its comprehensive training program for Internet marketing. Creative Directors Martine Hunter and Brian Sheppard were the inaugural awardees, receiving their certifications last Fall. Strategy Director Patrick Maness along with Account Executives Vann Morris, Kelly Pires and Sarah Young each obtained certification with the most recent class this week.
This HubSpot-administered certification acknowledges MLT Creative's drive for ongoing professional development, as well as proficiency in the principles and best practices of inbound marketing. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
"As a marketing firm that specializes in B2B marketing," said MLT Creative President Billy Mitchell, "we believe any company that doesn't make its website a hub for their marketing efforts is missing the opportunities that a combined inbound and outbound marketing program can provide. It's important that we practice what we preach to our clients and prospects, and having so many members of our team earn this accreditation is part of that process."
MLT Creative's newly certified employees join an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program, which includes 16 in-depth classes covering every facet of inbound marketing, as well as a comprehensive certification exam.
The courses are taught by a knowledgeable faculty of professors, including New York Times best-selling author Chris Brogan, Google's Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more.
This certification is administered by HubSpot, which moderates Inbound Marketing University. InboundMarketing.com is an online community and certification program for marketers. The site's content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984 by partners Billy Mitchell, Craig Lindberg and Glenn Taylor.
Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, inbound and outbound marketing, advertising and sales promotions. Find them online at www.mltcreative.com.
About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.
About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site's content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc.
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