MLT Creative Flying High After Successful Awards Season
Posted on Sun, Jun 20, 2010
ATLANTA, GEORGIA - June 21, 2010 - Altanta-based B2B marketing firm
MLT Creative is clearing some mantle space after another successful awards season, during which they took home an Atlanta Marketer of the Year (AMY) Award for Integrated Marketing, and a DMA SouthStar Award in the same category.
Both awards honored the agency's work with EMS Sky Connect, a trusted manufacturer of SATCOM and tracking systems for aircraft, ships and land vehicles. MLT Creative's campaign introduced the avionics industry to Forte, the world's first affordable in-flight voice, text and tracking system.
"It was a challenging campaign," said MLT President and Creative Director Billy Mitchell "and it makes me extremely proud to see our team rewarded for all their hard work."
Both awards were graciously accepted at their respective events by MLT Account Executive Vann Morris, who delivered a pair of ebullient speeches in which she thanked everyone involved in the Forte campaign.
MLT's AMY Awards night was not without its other honors. The agency was also nominated in the category of Integrated Marketing Campaign and Direct Response Mailer: 3D, for their work with BioGuard, one of the nation's premier suppliers of pool and spa care products; and Mitchell himself was a finalist for the night's last award, B2B Marketer of Year.
"As first runner-up, I'm ready to represent if anyone finds any compromising photos of the winner," Mitchell joked, "but seriously, it felt great to be in the running for such a prestigious honor."
Founded by the Atlanta chapter of the American Marketing Association, the AMY Awards honor the top advertising and marketing in the city. According to the official website, "The AMYs celebrate more than just great creative - they reward companies that craft innovative strategies, unforgettable creative and produce outstanding results."
The Direct Marketing Association of Atlanta holds the DMA SouthStar Awards to honor campaigns that have the power to change business. To win, a campaign must have the perfect combination of visionary strategy, compelling creative and breakthrough results.
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch padTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.