MLT Creative Opens Idea Launch Lab
Posted on Wed, Feb 09, 2011
Atlanta-based B2B marketing firm MLT Creative recently opened the Idea Launch Lab, a new meeting facility designed to increase communication between the agency and its clients.
ATLANTA, GEORGIA – February 9, 2011 – Atlanta-based B2B marketing firm MLT Creative recently unveiled the newest addition to its Clarkston campus: The Idea Launch Lab.
A new meeting facility equipped with comfortable indoor and outdoor seating and all the latest technological capabilities, The Idea Launch Lab gives MLT Creative and its clients the chance to communicate and collaborate more openly than ever.
“We see this as a next step in agency/client interaction,” said MLT’s President and Creative Director, Billy Mitchell, who views the lab as something of an evolutionary leap from a conventional conference table setting.
“Boardrooms are boring,” Mitchell said. “So instead of that static, formal atmosphere, we’ve created a more engaging free-form environment better suited for any type of creative collaboration – from swirl sessions to deep dives.”
An expansion of what used to be one of MLT Creative’s office bungalows, The Idea Launch Lab underwent extensive renovations throughout the summer and fall of 2010. The agency wowed its clients with the finished facility at a holiday open house in December. In fact, some have already sought out the lab’s unique setting.
“We were looking for a location to hold an offsite meeting, everything we were seeing was too similar to what we have in our own office,” said Tabby Gaugler, manager of marketing for Acuity Brands Lighting. “The Idea Launch Lab was perfect.”
Mitchell was enthusiastic about what the future holds for the facility.
“We’ve got some big meetings coming up in the Idea Launch Lab, and we can’t wait to start utilizing it to its fullest potential,” he said. “It’s an exciting workspace, and we look forward to launching some our best ideas yet in there.”
About MLT Creative
MLT Creative, based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1984. Known as the idea launch pad™ for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions.