Up Close & Persona™ helps you develop buyer personas so you can better understand your prospects/ customers and increase your ROI by creating content that matters to them.

This app asks you the right questions in the right way so you can understand:

• The motivations behind your prospect’s buying decisions
• The distinct qualities of your prospect’s company culture
• The different stages of the buying cycle and any key influencers involved in buying decisions
• Tips for resources that can help you uncover the above information

Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior. The Up Close & Persona™ app will help you achieve this understanding, and it is the only buyer persona app developed with B2B marketing strategist Ardath Albee, an industry leader on the effective use of buyer personas in marketing.