“I want to thank each and every one of you for your work in preparing for the conference. Our presentation was flawless. The booth and US & Canadian brochures were outstanding. In addition, the USB flash drives in the shape of a key were a big hit. Also, our execution at the conference was superb. The key message of Allied Driving to be North America’s Number One Vehicle Transporter really came through. The rig we displayed, with a gigantic banner, generated much additional interest in our company. Our new website was an absolute hit. And the introduction of the Allied Super-Saver section could not have been better received and timed!”
CEO – Allied Automotive Group
Scope of Work
Development of an Allied positioning statement to stake out and support a competitive position that can be effectively leveraged over time including:
- Competitive analysis
- Positioning statement formulation
- Proposition development and messaging strategy
- Re finement of Allied logo and updating graphic standards
- New website design & production to help support the proposition that Allied is a category leader; to become the center of Allied’s marketing program, built with a plan and process for easy and ongoing updates to keep the site fresh; designed to operate upon a dynamic and user-friendly content management system (CMS).
- Features a customer login page where they will be directed to Vehicle Shipment Tracking
