Among 6,000 marketing professionals, do you know the number one priority for 2017? What’s the lowest priority? And how have things changed among your peers?
If you are interested in how other marketing and sales professionals are dealing with the ever-evolving challenges and opportunities of Inbound Marketing, let me introduce you to everything you could possibly want to know in the form of the freshly-minted 2017 State of Inbound Marketing Report.
Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas.
A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee as feedback for the team that was planning to launch the innovation program. She gave an excellent example of a “problem plus question equals idea” story involving ice cream. I like the story so much, I’ve since googled it and can’t find anything to confirm or deny its authenticity. It almost doesn’t matter because it’s a great story regardless.
A Tale of Too Busy.
As a partner in a B2B marketing agency, I know better than to make excuses for why I haven’t paid more attention to our content marketing efforts lately. But when I do, there’s always the “Cobbler’s kids have no shoes” to the “Plumber’s pipes are leaking” rationale that comes to mind.
Four Tips I Learned Through Customer Discovery
Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data.
Too often, marketing executives believe their own institutional fiction. They spend too much time getting consensus from corporate executives to embrace their inward view of the world, a fabricated and fictional view of their customer’s day-to-day. I admit, it tells a good story and sounds convincing. Yet, thousands of dollars later and with the clock ticking, your campaign launched and here you are…with your two leads. Ugh. Read more
The Inbound conference. It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. This post will give you everything you need to decide if this conference is for you, and to prepare to get the most out of it.
We talk about “b2b” a lot at MLT Creative. All of our posts on this blog have to do with some aspect of b2b marketing. But what really is b2b marketing and how is it really different than “b2c marketing?” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions really matter.
Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. It is equally essential to know how to manage them efficiently and make the most of their benefits and features.
Google has a lot of free tools for marketers to use. This is hardly a secret; many marketers are aware of their tools and use a hand full. But there are a lot out there, some of which you may not have heard of, or aren’t using to the full potential. This post will show you all of Google’s tools that are useful in b2b inbound marketing.
HubSpot is back at it again with another marketing certification. This time it’s on email marketing. In this article, I’ll tell you who can benefit from getting this certification, what the classes contain and what you need to do to pass it.
Why the landing page is where paid traffic should be directed and how to best optimize it for the intended reader. mltcreative.co/2tX4zhX
Even if your SEO is up to par, having the option to compare timeframes will allow you to make better SEO reports. mltcreative.co/2sZw0KI
A neat flowchart that determines which fictional boss you resonate with. A bit troubled about getting Tony Soprano.. mltcreative.co/2sJIfJu
One company's experience with the importance of audience profiling when dealing with a larger budget for ads. mltcreative.co/2tRODOb
How creating minimum viable content can sometimes be more beneficial than spending time on larger content. mltcreative.co/2sXFerB
A summer reading list for anyone who is looking to hone their writing skills. mltcreative.co/2rRxQOC
A new documentary that covers the history of SEO that both veterans and newcomers may enjoy. mltcreative.co/2sQpSUX
B2B Buyers Vs. B2C Buyers and why you should care. mltcreative.co/2tt72RX