Q: Why do the best B2B Marketing blogs often begin with a question?
A: Because questions lead to answers, diverse opinions, and new ideas.
After posting several hundred articles about B2B Marketing topics on our Ideas@Work Blog, we don’t always have a new idea to write about that we haven’t covered before.
We certainly have “evergreen” blogs that touch on topics most B2B marketing professionals can find helpful. And we’ve even written multiple posts with advice on repurposing and refreshing older content.
I went back through some of our most popular posts looking for any that needed updates to be up-to-date. And I noticed how the “date stamps” on those older posts made them seem like “old news” no matter how evergreen they were. Read more