SenseAtional blog feature

How can you make digital B2B Marketing Touchpoints truly sensational?

See (and feel) SenseAtional for yourself.

We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta.
Read more

State of Inbound 2017 eBook

The Ups, Downs, Ins, and Outs of Inbound Marketing in 2017

Among 6,000 marketing professionals, do you know the number one priority for 2017? What’s the lowest priority? And how have things changed among your peers?

If you are interested in how other marketing and sales professionals are dealing with the ever-evolving challenges and opportunities of Inbound Marketing, let me introduce you to everything you could possibly want to know in the form of the freshly-minted 2017 State of Inbound Marketing Report.
Read more

B2B Marketing and Ben & Jerry's ice cream

B2B Marketing and Ben & Jerry’s Ice Cream. Two things I love and one of my favorite stories.

Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas.

A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee as feedback for the team that was planning to launch the innovation program. She gave an excellent example of a “problem plus question equals idea” story involving ice cream. I like the story so much, I’ve since googled it and can’t find anything to confirm or deny its authenticity. It almost doesn’t matter because it’s a great story regardless.
Read more

B2B Marketing Content engine

Even The Best B2B Marketing Content Engines Can Run Out of Steam

A Tale of Too Busy.

As a partner in a B2B marketing agency, I know better than to make excuses for why I haven’t paid more attention to our content marketing efforts lately. But when I do, there’s always the “Cobbler’s kids have no shoes” to the “Plumber’s pipes are leaking” rationale that comes to mind.
Read more

Is Inbound Marketing Fact or Fiction?

Is B2B Marketing Based on Fact or Fiction?

unnamed-1.png

Four Tips I Learned Through Customer Discovery

Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data.

Too often, marketing executives believe their own institutional fiction. They spend too much time getting consensus from corporate executives to embrace their inward view of the world, a fabricated and fictional view of their customer’s day-to-day. I admit, it tells a good story and sounds convincing. Yet, thousands of dollars later and with the clock ticking, your campaign launched and here you are…with your two leads. Ugh. Read more

Inbound 2016 Club Inbound

Inbound 2016: Everything You Need To Know

The Inbound conference. It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. This post will give you everything you need to decide if this conference is for you, and to prepare to get the most out of it.

Read more

Two contrasting landscapes representing b2b and b2c buyers

B2B Buyers Vs. B2C Buyers And Why You Should Care

We talk about “b2b” a lot at MLT Creative. All of our posts on this blog have to do with some aspect of b2b marketing. But what really is b2b marketing and how is it really different than “b2c marketing?” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions really matter.

Read more

social media management tools

16 Killer Social Media Management Tools

Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. It is equally essential to know how to manage them efficiently and make the most of their benefits and features.

Read more

A desk with tools representing google marketing tools

Google’s Suite of B2B Inbound Marketing Tools

Google has a lot of free tools for marketers to use. This is hardly a secret; many marketers are aware of their tools and use a hand full. But there are a lot out there, some of which you may not have heard of, or aren’t using to the full potential. This post will show you all of Google’s tools that are useful in b2b inbound marketing.

Read more

email marketing certification

HubSpot Email Marketing Certification: What You Need To Know

HubSpot is back at it again with another marketing certification. This time it’s on email marketing. In this article, I’ll tell you who can benefit from getting this certification, what the classes contain and what you need to do to pass it.

Read more