Atlanta B2B Marketing Agency Leader Learns Lessons from Pedaling Papers

I was a suburban paperboy in the late Sixties.

Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet.

It all started as a last-minute favor for a friend. His family was going out of town unexpectedly for the upcoming weekend, and he needed someone to deliver the Saturday and Sunday papers for him. He also offered to pay me enough to make it worth my time. We were both in the fifth grade, so I had no idea what my time was worth. Read more

B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!

The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make…

What I want you to think more about is why and how to add more creativity into your content development.

Since I speak as a senior creative director, you may be surprised at how broadly I apply the word ‘creative’ to B2B marketing. I think every part of the process, from the assessment of an opportunity or problem to the formulation of a strategy and budget, to the creative development of messaging and imagery, to the way your story is told all benefit from being more creative. Read more

What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either.

That would be a mistake, and I’ll explain why.

All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, and even entertaining thoughts and ideas to share with your marketplace. But beyond showing you have something interesting to say, your content should show you are listening. Read more

Why Do the Best B2B Marketing Blogs Often Begin With a Question?

Q: Why do the best B2B Marketing blogs often begin with a question?
A: Because questions lead to answers, diverse opinions, and new ideas.

After posting several hundred articles about B2B Marketing topics on our Ideas@Work Blog, we don’t always have a new idea to write about that we haven’t covered before.

We certainly have “evergreen” blogs that touch on topics most B2B marketing professionals can find helpful. And we’ve even written multiple posts with advice on repurposing and refreshing older content.

I went back through some of our most popular posts looking for any that needed updates to be up-to-date. And I noticed how the “date stamps” on those older posts made them seem like “old news” no matter how evergreen they were. Read more

SenseAtional blog feature

How can you make digital B2B Marketing Touchpoints truly sensational?

See (and feel) SenseAtional for yourself.

We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta.
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State of Inbound 2017 eBook

The Ups, Downs, Ins, and Outs of Inbound Marketing in 2017

Among 6,000 marketing professionals, do you know the number one priority for 2017? What’s the lowest priority? And how have things changed among your peers?

If you are interested in how other marketing and sales professionals are dealing with the ever-evolving challenges and opportunities of Inbound Marketing, let me introduce you to everything you could possibly want to know in the form of the freshly-minted 2017 State of Inbound Marketing Report.
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B2B Marketing and Ben & Jerry's ice cream

B2B Marketing and Ben & Jerry’s Ice Cream. Two things I love and one of my favorite stories.

Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas.

A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee as feedback for the team that was planning to launch the innovation program. She gave an excellent example of a “problem plus question equals idea” story involving ice cream. I like the story so much, I’ve since googled it and can’t find anything to confirm or deny its authenticity. It almost doesn’t matter because it’s a great story regardless.
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B2B Marketing Content engine

Even The Best B2B Marketing Content Engines Can Run Out of Steam

A Tale of Too Busy.

As a partner in a B2B marketing agency, I know better than to make excuses for why I haven’t paid more attention to our content marketing efforts lately. But when I do, there’s always the “Cobbler’s kids have no shoes” to the “Plumber’s pipes are leaking” rationale that comes to mind.
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Is Inbound Marketing Fact or Fiction?

Is B2B Marketing Based on Fact or Fiction?

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Four Tips I Learned Through Customer Discovery

Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data.

Too often, marketing executives believe their own institutional fiction. They spend too much time getting consensus from corporate executives to embrace their inward view of the world, a fabricated and fictional view of their customer’s day-to-day. I admit, it tells a good story and sounds convincing. Yet, thousands of dollars later and with the clock ticking, your campaign launched and here you are…with your two leads. Ugh. Read more

Inbound 2016 Club Inbound

Inbound 2016: Everything You Need To Know

The Inbound conference. It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. This post will give you everything you need to decide if this conference is for you, and to prepare to get the most out of it.

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