You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). Their capacity for pushing new ideas is matched only by their spirit for sharing. For me, it was a rare chance to interact with industry rock stars like David Meerman Scott and Chris Brogan, and other smart folks like Gail Goodman, John Jantsch and Robbie Vorhaus.
I returned to my B2B marketing agency with some great ideas and a forward perspective—as well as a few notes reflective of the diverse IMS sessions.
If you’ll pardon my narrow categorizations, here’s a sampling of the rich conversation:
- “You’ve got to have faith that customer engagement is the anchor that will hold your business together.”
- “You have to engage the people who will engage others.”
- “Make content that equips and grows your buyer.”
- “You must produce a full range of content so people don’t get stalled in the buying process.”
- “Story trumps messaging—but have a purpose. Keep it personal, entertaining and useful.”
- “Best SEO tip: Write great freakin’ content.”
- “You are far better off with a small, engaged audience than a large following.”
- “Look at personas and find where their pain points are—and build your content strategy around it.”
- “You live and die by your database. If you have no list you have nothing.”
Content Management System
Real-time Marketing and PR
Location Based Services (LBS)
As billed, the IMS sessions encouraged attendees to put “ideas into action,” and I’m grateful I could join the event this year. If any of these insights strike a chord with your latest challenge, I would welcome your comments below.