Sometimes when I’m talking with a younger client about their marketing budget – and these days, every client is younger than me – I want to tell them about the olden days.
Once upon a time, for anyone to know about your business, you had to advertise. I’m not talking about “Mad Men – Madison Avenue” type advertising. I mean the basics. The Yellow Pages. You may not remember the Yellow Pages directories, but they were the internet before the internet existed. These five-pound yellow directories were where your local prospects let their fingers do the walking, and your ad had to do the talking. Read more