For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either.
That would be a mistake, and I’ll explain why.
All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, and even entertaining thoughts and ideas to share with your marketplace. But beyond showing you have something interesting to say, your content should show you are listening. Read more