For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either.

That would be a mistake, and I’ll explain why.

All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, and even entertaining thoughts and ideas to share with your marketplace. But beyond showing you have something interesting to say, your content should show you are listening. Read more

See (and feel) SenseAtional for yourself.

We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta.
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Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas.

A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee as feedback for the team that was planning to launch the innovation program. She gave an excellent example of a “problem plus question equals idea” story involving ice cream. I like the story so much, I’ve since googled it and can’t find anything to confirm or deny its authenticity. It almost doesn’t matter because it’s a great story regardless.
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Four Tips I Learned Through Customer Discovery

Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data.

Too often, marketing executives believe their own institutional fiction. They spend too much time getting consensus from corporate executives to embrace their inward view of the world, a fabricated and fictional view of their customer’s day-to-day. I admit, it tells a good story and sounds convincing. Yet, thousands of dollars later and with the clock ticking, your campaign launched and here you are…with your two leads. Ugh. Read more