I’m asking you this question with the belief that most marketers should carefully craft their plan. That’s not to say there aren’t plenty of established templates and tools for building your marketing program but those will only take you so far. And you might be headed in the wrong direction.

As a partner in a B2B Marketing Agency based in Atlanta, I’ve worked with dozens and dozens of clients and I can honestly say that no two were exactly alike and neither were their marketing landscapes. Each brand is unique and so are their products and services, customer segments, competitive positioning, budgets, challenges, and opportunities. Read more

I was a suburban paperboy in the late Sixties.

Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet.

It all started as a last-minute favor for a friend. His family was going out of town unexpectedly for the upcoming weekend, and he needed someone to deliver the Saturday and Sunday papers for him. He also offered to pay me enough to make it worth my time. We were both in the fifth grade, so I had no idea what my time was worth. Read more

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either.

That would be a mistake, and I’ll explain why.

All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, and even entertaining thoughts and ideas to share with your marketplace. But beyond showing you have something interesting to say, your content should show you are listening. Read more

See (and feel) SenseAtional for yourself.

We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta.
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Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas.

A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee as feedback for the team that was planning to launch the innovation program. She gave an excellent example of a “problem plus question equals idea” story involving ice cream. I like the story so much, I’ve since googled it and can’t find anything to confirm or deny its authenticity. It almost doesn’t matter because it’s a great story regardless.
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