I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example.
First of all, the award is not about Twitter alone; it’s about how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas, research, case studies, forecasts, product and service insights, strategies, questions and answers, invitations, reminders, referrals and more; and all in messages that are 140 characters or less in length.
The B2BTOTY Awards Program, now in it’s third year, is the brainchild of Joe Zuccaro, who says, It’s not just about how many followers someone has, or how often a person tweets in a given time; its about creating a community, and the value a B2B entity brings to it.
With so many worthy contenders, the marketing professionals who will be judging these awards have a big challenge ahead of them. This year, it is easier to nominate and vote for your favorites. Those receiving the highest number of votes will advance as finalists, whom the judges will review to determine the winners. I’m nominating and voting for many of the B2B marketing braniacs & maniacs I follow, and I think its a great way to say,”Thanks for the helpful tweets.”
If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. Twitter is an open exchange of information that flows non-stop, with, or without, you and me. That’s why I check my Twitter feed several times a day; it’s a great way to keep up with new ideas and information, add my own thoughts and pass along the best content in the form of retweets.
So what makes one B2B Twitterer the best? Great question. Just to give you an idea, here are some of the B2B Twitterers I follow, and will be voting for. Follow them yourself for few weeks, and youll be voting for them too.
Jeremy is a B2B marketing genius and creator of B2Bbloggers.com.
London-based Doug Kessler is part of Velocity Partners, and is off-the-chart smart.